Blog: Revenue Strategy

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ads.txt 1.1 Explained: How to Update OwnerDomain and ManagerDomain for Publisher Compliance

October 23, 2025

Floor Optimizations: Protecting Value and Driving Revenue

October 8, 2025

Behind Every Great Campaign: The Role of Ad Operations and Campaign Management

September 24, 2025

What is Ad Yield Management?

September 8, 2025

Direct and Other Deals Explained: What Publishers Need to Know

August 29, 2025

Understanding IVT: The Hidden Threat to Publisher Revenue

How MCM Works: A Publisher’s Guide to Google AdX Access

Why Keeping Ads.Txt Updated is Vital for Publishers

Person on laptop

How to Choose the Right CMP: A Guide for Publishers

Why CPMs Drop in Summer and How Publishers Can Bounce Back

CPM Trends: What Publishers Need to Know Now

Search Is Changing—Here’s What Publishers Can Still Control

Header Bidding Has Evolved—Has Your Setup?

Metrics That Matter in Q2: Smarter Insights to Maximize Publisher Revenue

The Evolving Data Landscape: AI Integration and Privacy Challenges

Adapex Data Refinery: Revolutionizing Publisher Revenue in a Privacy-First Era

Balancing Privacy & Personalization for Consumers

February 28, 2025

How AI is Reshaping Search – What It Means for Publishers

February 18, 2025

10 Reasons Curated Deals Outperform Open Exchanges

January 24, 2025

Why January Feels Slow

January 5, 2025

Adapex 2025: Resolutions That Deliver

December 30, 2024

Adapex & Quizzly Partner to Amplify Audience Engagement and Revenue

December 12, 2024

Q1 Playbook for Publishers: Tactics to Optimize Revenue in a Slow Season

December 6, 2024

User Consent on Chrome: How to Prepare Your Monetization Strategy

November 11, 2024