Blog: Revenue Strategy

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Surviving Google’s SGE Revolution: Strategic Insights for Publishers

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Exploring First-Party Data Technologies: A Guide for Publishers

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Transforming Digital Advertising: Maximizing Revenue with Adapex’s AI-Powered Data Refinery

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Navigating the Cookieless Now: Adapex’s Perspective on Google’s Delay

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Why First-Party Data is Taking Center Stage

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Introduction to First-Party Data: The Foundation of Modern Publishing

Maximizing Ad Revenue: Understanding and Optimizing CPM, RPM, and RPS

January 30, 2024

Navigating the Post-Cookie Era

December 20, 2023

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Strategies for Programmatic Ad Buying in a Cookieless Landscape

October 16, 2023

Why Keeping Ads.Txt Updated is Vital for Publishers

September 29, 2023

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Maximizing Revenue: Why Publishers Must Embrace RPS as Their North Star

September 18, 2023

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How Publishers Can Boost Revenue with Seasonal Content

August 15, 2023

AI in Publishing: Data-Driven Transformation

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How ChatGPT Impacts Publishers

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Best Header Bidding Networks for 2023

Premium 260 integrated with Adapex

Adapex Announces Integration with PM360 to Bring CLIR™ CTV to Their Inventory

Publishers Need to Reclaim Their Share of Ad Dollars

Publishers Are Having A Moment – If Only They’ll Take It

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Hybrid Header Bidding: The Solution to Slow Site Loading and Improved Revenue

February 21, 2023

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Seller Defined Audiences: The Future of Targeted Ads

February 1, 2023

Why Seller-Defined Audiences Are the Talk of IAB ALM

January 23, 2023

Adapex Top Predictions for 2023

January 6, 2023

Digital Advertising Strategies for an Uncertain 2023

December 21, 2022

GAM Outage Brings Opportunity

December 19, 2022