Why Seller-Defined Audiences Are the Talk of IAB ALM

By Debra Fleenor

January 23, 2023

Adapex’s Debra Fleenor shares in Grit Daily why Seller Defined Audiences are making sense for Publishers, SSPs, and Advertisers. (featured image from Grit Daily News.)

Why Seller-Defined Audiences Are the Talk of IAB ALM

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Why Seller-Defined Audiences Are the Talk of IAB ALM

By Debra Fleenor

January 23, 2023

Blog Categories

Featured posts

How to Choose the Right CMP: A Guide for Publishers

Why CPMs Drop in Summer and How Publishers Can Bounce Back

Adapex Welcomes New CEO Raquel Rosenthal to Champion Growth and Client Results

CPM Trends: What Publishers Need to Know Now

Search Is Changing—Here’s What Publishers Can Still Control

Adapex Named Finalist in 2025 Digiday Media Awards

Cookies Survive. The Smartest Strategies Don’t Depend on Them.

Header Bidding Has Evolved—Has Your Setup?

Metrics That Matter in Q2: Smarter Insights to Maximize Publisher Revenue

The Evolving Data Landscape: AI Integration and Privacy Challenges

Adapex Data Refinery: Revolutionizing Publisher Revenue in a Privacy-First Era

Prebid Ascent 2025: Recap

Recent posts

How to Choose the Right CMP: A Guide for Publishers

Why CPMs Drop in Summer and How Publishers Can Bounce Back

Adapex Welcomes New CEO Raquel Rosenthal to Champion Growth and Client Results

CPM Trends: What Publishers Need to Know Now

Search Is Changing—Here’s What Publishers Can Still Control

Adapex Named Finalist in 2025 Digiday Media Awards

Cookies Survive. The Smartest Strategies Don’t Depend on Them.

Header Bidding Has Evolved—Has Your Setup?

Metrics That Matter in Q2: Smarter Insights to Maximize Publisher Revenue

The Evolving Data Landscape: AI Integration and Privacy Challenges

Adapex Data Refinery: Revolutionizing Publisher Revenue in a Privacy-First Era

Prebid Ascent 2025: Recap

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Why Seller-Defined Audiences Are the Talk of IAB ALM

January 23, 2023

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