Why Seller-Defined Audiences Are the Talk of IAB ALM

By Debra Fleenor

January 23, 2023

Adapex’s Debra Fleenor shares in Grit Daily why Seller Defined Audiences are making sense for Publishers, SSPs, and Advertisers. (featured image from Grit Daily News.)

Why Seller-Defined Audiences Are the Talk of IAB ALM

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Why Seller-Defined Audiences Are the Talk of IAB ALM

By Debra Fleenor

January 23, 2023

Blog Categories

Featured posts

How MCM Works: A Publisher’s Guide to Google AdX Access

Why Keeping Ads.Txt Updated is Vital for Publishers

Why CPMs Drop in Summer and How Publishers Can Bounce Back

Adapex Welcomes New CEO Raquel Rosenthal to Champion Growth and Client Results

CPM Trends: What Publishers Need to Know Now

Search Is Changing—Here’s What Publishers Can Still Control

Adapex Named Finalist in 2025 Digiday Media Awards

Cookies Survive. The Smartest Strategies Don’t Depend on Them.

Header Bidding Has Evolved—Has Your Setup?

Metrics That Matter in Q2: Smarter Insights to Maximize Publisher Revenue

The Evolving Data Landscape: AI Integration and Privacy Challenges

Recent posts

How MCM Works: A Publisher’s Guide to Google AdX Access

Why Keeping Ads.Txt Updated is Vital for Publishers

Why CPMs Drop in Summer and How Publishers Can Bounce Back

Adapex Welcomes New CEO Raquel Rosenthal to Champion Growth and Client Results

CPM Trends: What Publishers Need to Know Now

Search Is Changing—Here’s What Publishers Can Still Control

Adapex Named Finalist in 2025 Digiday Media Awards

Cookies Survive. The Smartest Strategies Don’t Depend on Them.

Header Bidding Has Evolved—Has Your Setup?

Metrics That Matter in Q2: Smarter Insights to Maximize Publisher Revenue

The Evolving Data Landscape: AI Integration and Privacy Challenges

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Why Seller-Defined Audiences Are the Talk of IAB ALM

January 23, 2023

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