Why Seller-Defined Audiences Are the Talk of IAB ALM

By Debra Fleenor

January 23, 2023

Adapex’s Debra Fleenor shares in Grit Daily why Seller Defined Audiences are making sense for Publishers, SSPs, and Advertisers. (featured image from Grit Daily News.)

Why Seller-Defined Audiences Are the Talk of IAB ALM

Blog Categories

Featured posts

Understanding IVT: The Hidden Threat to Publisher Revenue

Blog Posts, Revenue StrategyJuly 21, 2025

How MCM Works: A Publisher’s Guide to Google AdX Access

Blog Posts, Revenue StrategyJuly 2, 2025

Why Keeping Ads.Txt Updated is Vital for Publishers

Blog Posts, Industry Updates, Revenue StrategyJune 29, 2025

How to Choose the Right CMP: A Guide for Publishers

Blog Posts, Revenue StrategyJune 20, 2025

Why CPMs Drop in Summer and How Publishers Can Bounce Back

Blog Posts, Revenue Strategy, TechnologyJune 19, 2025

Adapex Welcomes New CEO Raquel Rosenthal to Champion Growth and Client Results

Blog Posts, Industry UpdatesJune 14, 2025

CPM Trends: What Publishers Need to Know Now

Blog Posts, Revenue StrategyJune 6, 2025

Search Is Changing—Here’s What Publishers Can Still Control

Blog Posts, Revenue StrategyJune 6, 2025

Adapex Named Finalist in 2025 Digiday Media Awards

Blog Posts, Industry UpdatesMay 2, 2025

Cookies Survive. The Smartest Strategies Don’t Depend on Them.

Blog Posts, Industry UpdatesApril 28, 2025

Header Bidding Has Evolved—Has Your Setup?

Blog Posts, Revenue Strategy, TechnologyApril 22, 2025

Metrics That Matter in Q2: Smarter Insights to Maximize Publisher Revenue

Blog Posts, Revenue StrategyApril 8, 2025

Why Seller-Defined Audiences Are the Talk of IAB ALM

By Debra Fleenor

January 23, 2023

Blog Categories

Featured posts

Understanding IVT: The Hidden Threat to Publisher Revenue

How MCM Works: A Publisher’s Guide to Google AdX Access

Why Keeping Ads.Txt Updated is Vital for Publishers

Why CPMs Drop in Summer and How Publishers Can Bounce Back

Adapex Welcomes New CEO Raquel Rosenthal to Champion Growth and Client Results

CPM Trends: What Publishers Need to Know Now

Search Is Changing—Here’s What Publishers Can Still Control

Adapex Named Finalist in 2025 Digiday Media Awards

Cookies Survive. The Smartest Strategies Don’t Depend on Them.

Header Bidding Has Evolved—Has Your Setup?

Metrics That Matter in Q2: Smarter Insights to Maximize Publisher Revenue

Recent posts

Understanding IVT: The Hidden Threat to Publisher Revenue

How MCM Works: A Publisher’s Guide to Google AdX Access

Why Keeping Ads.Txt Updated is Vital for Publishers

Why CPMs Drop in Summer and How Publishers Can Bounce Back

Adapex Welcomes New CEO Raquel Rosenthal to Champion Growth and Client Results

CPM Trends: What Publishers Need to Know Now

Search Is Changing—Here’s What Publishers Can Still Control

Adapex Named Finalist in 2025 Digiday Media Awards

Cookies Survive. The Smartest Strategies Don’t Depend on Them.

Header Bidding Has Evolved—Has Your Setup?

Metrics That Matter in Q2: Smarter Insights to Maximize Publisher Revenue

Menu

Why Seller-Defined Audiences Are the Talk of IAB ALM

January 23, 2023

Blog Categories

Featured posts

Recent posts

Other articles recommended for you

Join the Adapex community to receive future posts, offers, guides and more