Revolutionizing Publisher Revenue with First-Party Data

At Adapex, we understand the critical role first-party data plays in today’s digital landscape. Our Data Refinery solution is meticulously designed to unlock the full potential of publishers’ first-party data, ensuring enhanced revenue streams and sustainable growth. By seamlessly integrating with 26 universal IDs, harnessing AI-driven contextualization, and leveraging comprehensive publisher data, our platform empowers publishers to thrive in an evolving market.

Persistent user identification rate across all browser types.

0 %

5-8% Increase in top-line programmatic revenue across Adapex partner sites.

5 %

Single integration covering more than 25 Universal IDs – across Prebid, TAM, and ADx.

IDs

Persistent user identification rate across all browser types.

0 %

5-8% Increase in top-line programmatic revenue across Adapex partner sites.

5 %

Single integration covering more than 25 Universal IDs – across Prebid, TAM, and ADx.

IDs

Key Benefits for Publishers

Enhanced Bid Values

Elevate impressions value through enriched first-party data, which substantially increases bid values and fill rates.

Audience Data Optimization

Seamlessly connect user IDs with contextual signals, enabling efficient Private Marketplace (PMP) sales strategies for maximum audience engagement.

Data Monetization

Effortlessly aggregate and share data, unlocking new revenue channels and opportunities for monetization across the digital ecosystem.

PMP Integration

Direct integration with platforms like Xandr, Triplelift, and OpenX for targeted 1P deals.

The pillars for building a successful data refinery

These findings underscore the impact of browser optimization on revenue generation across diverse industry verticals. By leveraging Adapex’s Data Refinery solution, publishers can capitalize on browser-specific strategies to maximize revenue opportunities and drive sustained growth.

MAGNIFY^TM

Data Refinery

MAGNIFY^TM

Data Refinery

IDENTIFIABLE

Seamless integration with 25+ identifiers... collect, optimize, monetize

ADDRESSABLE

Creating targetable audiences for advertisers to buy at scale.

CONTEXTUAL

Using NLP to generate and pass IAB categories in the bidstream. We use our proprietary AI for optimization.

ARTIFICIAL INTELLIGENCE

AI-Optimized Workflow: Utilizes advanced AI to refine and enhance all stages of data processing, ensuring continuous improvement in targeting accuracy and operational efficiency.