True OTT
Header Bidding
Unified Auction between Direct and Programmatic to drive up CPMs
With the shift of consumers from linear TV to the CTV landscape, Connected TV advertising has grown exponentially. eMarketer forecasts 2022 US CTV ad spending to be $14.10 billion and accounted for nearly $1 in $10 US programmatic display ad dollars in 2021.
Adapex understands your content monetization.
% US Adults who watch CTV Daily
Source: https://www.leichtmanresearch.com/80-of-u-s-tv-households-have-at-least-one-connected-tv-device/
400 million
connected TV devices in US
4.1 devices
per connected TV household
eMarketer projects that CTV ad spending will increase 24% YOY — and will reach $18.29 billion by 2024. And estimated that 128MM people in the U.S. watched ad-supported video-on-demand (AVOD) in 2021, an increase of 17.6% from 2020.
CTV should be top of mind for all publishers with video content and Adapex’s monetization infrastructure is well ahead of the curve. Our platform is a highly-vetted programmatic solution. Over 800 premium publishers have implemented our tech to deliver the highest quality, premium CTV demand for their networks. Our entire platform seamlessly delivers over 20 billion impressions per month, with over 60 demand partners.
Adapex has a true header bidding solution for CTV that is part of our revolutionary tech suite. Our clients who have implemented our tech suite see double- and triple-digit growth. The CTV measurement capabilities allow for sophisticated planning and in-flight reach, frequency, and optimizations to ensure the highest ROI on all of your video content.
True OTT
Header Bidding
Unified Auction between Direct and Programmatic to drive up CPMs
Data-Driven Audience
Targeting
1st & 3rd party data to increase inventory value
Campaign Management
& Optimization
Precise targeting, measuring, and reporting
Dynamic Ads
Insertion
Ad-stitching and Ad-podding made easy
AI-Driven Frequency
Capping
Ensure the best UX for the best ad experience
Advanced
Analytics
Transparent, unified dash to see all your KPIs down to the network level
Our platform delivers
over 75 million impressions
per month across all the
major platforms.