Precision-Driven Campaigns with Adapex
Maximized Audience Reach
Adapex uses first-party data to discover untapped audience segments, increasing campaign effectiveness, reach, and ROI by enabling advertisers to target approximately 70% of their audience.
Increased Efficiency with Identity Solutions
Adapex’s monitoring shows that ads using their identity solutions are more relevant and deliver better results than those targeting unidentified traffic.
Performance Improvement
Early results indicate that targetable ads perform better, with CTR uplifts ranging from 25%-70%, including Safari and Firefox browsers during the test period.