Maximizing Advertiser ROI Through First-Party Data Precision
Our platform harnesses the power of enriched first-party data for precision
targeting, ensuring that your ads reach the right audience at the right moment.
We transform every ad impression into a potential conversion, amplifying your
campaign’s effectiveness and making every dollar count.
Elevate Your Campaigns with Precision Data Insights
Data isn’t just numbers; it’s the heartbeat of successful advertising. At Adapex, we delve deep into user behavior and market trends to provide insights that empower advertisers. This focused analysis ensures that your campaigns are finely tuned to captivate and resonate. By embracing our data-driven approach, your advertisements become not only more visible but also profoundly impactful, creating a stronger connection with your target audience and driving effective outcomes.
Elevate Your Campaigns with Precision Data Insights
Data isn’t just numbers; it’s the heartbeat of successful advertising. With Adapex, advertisers access deep insights, ensuring campaigns are optimized to resonate and captivate.
Key Benefits for Advertisers & Agencies
Expanded Targetable Audience
By leveraging first-party data, you can include cookieless users in the audience segments.
Precision Targeting
Utilize enriched first-party data for expanded audience targeting, ensuring your ads reach the right audience at the right moment.
Effective Advertising
Transform every ad impression into a potential conversion, maximizing the value of your advertising budget.
Signal Amplification
Overcome browser restrictions on third-party cookies, ensuring strong campaign reach and effectiveness.
Custom Targeting Parameters
Craft your audience definitions using our Audience Architect tool, providing flexibility and control over your targeting criteria moment.
Measurement and Attribution
Track and attribute campaign conversions and engagement accurately using our robust measurement tools.
Direct Curation Platform & PMP Integration
Flow data directly to leading curation platforms like Xandr, Triplelift, OpenX, and Equativ, enabling participation in incremental PMP demand and revenue.
MAGNIFYTM
Data Refinery
MAGNIFYTM
Data Refinery
IDENTIFIABLE
Seamless integration with 25+ identifiers... collect, optimize, monetize
ADDRESSABLE
Creating targetable audiences
for advertisers to buy at scale.
CONTEXTUAL
Using NLP to generate
and pass IAB categories in
the bidstream. We use our
proprietary AI for optimization.
ARTIFICIAL INTELLIGENCE
AI-Optimized Workflow:
Utilizes advanced AI to refine
and enhance all stages of
data processing, ensuring
continuous improvement
in targeting accuracy and
operational efficiency.
Implications
Our approach emphasizes the importance of strategic, data-driven methods to improve ad targeting and ROI. Adapex’s Audience Architect empowers advertisers to unlock new levels of efficiency and performance, enabling scalable and impactful advertising campaigns.
Features
Granular Insights
Gain access to Unified, Campaign-level data, and the ability to have a White Label dashboard for detailed performance analysis.
AI-Driven Targeting
Utilize AI and NLP for context and behavior-based targeting, surpassing traditional methods.
Audience Stats
- 280MM US MUVs
- 80% of the US internet population
- 5% Persistently Identifiable
- 40% matched HEM + MAID match
- 25 ID solutions and growing