Maximizing Advertiser ROI Through First-Party Data Precision

Our platform harnesses the power of enriched first-party data for precision
targeting, ensuring that your ads reach the right audience at the right moment.
We transform every ad impression into a potential conversion, amplifying your
campaign’s effectiveness and making every dollar count.

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Elevate Your Campaigns with Precision Data Insights​

Data isn’t just numbers; it’s the heartbeat of successful advertising. At Adapex, we delve deep into user behavior and market trends to provide insights that empower advertisers. This focused analysis ensures that your campaigns are finely tuned to captivate and resonate. By embracing our data-driven approach, your advertisements become not only more visible but also profoundly impactful, creating a stronger connection with your target audience and driving effective outcomes.

Elevate Your Campaigns with Precision Data Insights

Data isn’t just numbers; it’s the heartbeat of successful advertising. With Adapex, advertisers access deep insights, ensuring campaigns are optimized to resonate and captivate.

Key Benefits for Advertisers & Agencies

Expanded Targetable Audience

By leveraging first-party data, you can include cookieless users in the audience segments.

Precision Targeting

Utilize enriched first-party data for expanded audience targeting, ensuring your ads reach the right audience at the right moment.

Effective Advertising

Transform every ad impression into a potential conversion, maximizing the value of your advertising budget.

Signal Amplification

Overcome browser restrictions on third-party cookies, ensuring strong campaign reach and effectiveness.

Custom Targeting Parameters

Craft your audience definitions using our Audience Architect tool, providing flexibility and control over your targeting criteria moment.

Measurement and Attribution

Track and attribute campaign conversions and engagement accurately using our robust measurement tools.

Direct Curation Platform & PMP Integration

Flow data directly to leading curation platforms like Xandr, Triplelift, OpenX, and Equativ, enabling participation in incremental PMP demand and revenue.
MAGNIFYTM

Data Refinery

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MAGNIFYTM

Data Refinery

IDENTIFIABLE

Seamless integration with 25+ identifiers... collect, optimize, monetize

ADDRESSABLE

Creating targetable audiences for advertisers to buy at scale.

CONTEXTUAL

Using NLP to generate and pass IAB categories in the bidstream. We use our proprietary AI for optimization.

ARTIFICIAL INTELLIGENCE

AI-Optimized Workflow: Utilizes advanced AI to refine and enhance all stages of data processing, ensuring continuous improvement in targeting accuracy and operational efficiency.

Implications

Our approach emphasizes the importance of strategic, data-driven methods to improve ad targeting and ROI. Adapex’s Audience Architect empowers advertisers to unlock new levels of efficiency and performance, enabling scalable and impactful advertising campaigns.

Features

Granular Insights

Gain access to Unified, Campaign-level data, and the ability to have a White Label dashboard for detailed performance analysis.

AI-Driven Targeting

Utilize AI and NLP for context and behavior-based targeting, surpassing traditional methods.

Audience Stats

  • 280MM US MUVs
  • 80% of the US internet population
  • 5% Persistently Identifiable
  • 40% matched HEM + MAID match
  • 25 ID solutions and growing

Take control of your advertising future with Adapex’s Audience Architect

Overcome third-party cookie challenges, enhance targeting precision, and maximize ad efficiency. Experience proven results with 25-50% CTR uplifts for Safari and Firefox, alongside significant improvements across other SSPs. Contact us today and we will help you elevate your brand’s strategy to achieve unparalleled campaign performance and ROI.

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Dive into Data Excellence with Adapex. Let's Craft Remarkable Campaigns Together!