MERLINTM

The Ultimate Wrapper Solution for Publishers

Smarter Header Bidding, Customized for You.

Merlin™ is a high-performance, plug-and-play header bidding solution that helps publishers of all sizes boost revenue, simplify ad ops, and gain full control — whether you’re managing one site or thousands.

Actively maintained to reflect:

  • The latest releases from Prebid.org
  • IAB Tech Lab standards
  • Industry best practices — implemented by default

 

 

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INTRODUCING MERLIN: BEYOND ORDINARY WRAPPERS

Merlin offers plug-and-play compatibility, ensuring optimal performance across sites of all sizes, shapes, and audiences.

HEAR IT FROM OUR PUBLISHERS WHO TRUST MERLIN

“We came to Adapex because we weren’t satisfied with our monetization solutions. We have tried many different companies and thought that Adapex would be another one, which underperforms. However, The Adapex team got right to work fixing our ad units, implementing their header bidder wrapper, and giving us the attention we needed. We are extremely pleased with the results and huge uplift in our revenues.”

Matěj Halouska – Publisher

Stand Out with Merlin's Unique Features

Merlin isn’t just another wrapper. It seamlessly combines simplicity with sophisticated features, empowering you to enhance site performance, boost revenues, and achieve exceptional results. With over 100 unique features, Merlin offers a comprehensive suite that stands out in the market for its depth and versatility.

Unlock the Future of Ad Operations with Merlin

Dive into a world where sophisticated header bidding meets unparalleled ease. Harness the full potential of the m4 Tech Suite with Merlin, ensuring a cohesive and robust ad operations ecosystem.

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EMPOWERING BENEFITS OF MATRIX

Features and Benefits of Merlin for Publishers:

FEATURE
Easy Implementation

Designed for plug-and-play compatibility.

BENEFIT
Effortless Integration

No more tedious setups; Merlin integrates seamlessly.

FEATURE
Sophisticated Optimizations

Advanced features for enhanced performance.

BENEFIT
Access to Premium Demand

Partner with top-tier advertisers and maximize your ad value.

BENEFIT
Maximized Revenues

With advanced optimizations, boost your site's revenue potential.

FEATURE
Custom Features

Dozens of tailored features to cater to diverse publisher needs.

BENEFIT
Tailored Solutions

Custom features ensure that Merlin aligns with your specific needs.

FEATURE
Premium Demand Partnerships

Access to premium demand from over 30+ partners.

Seamless Integrations for Uninterrupted Operations

Merlin is designed to integrate effortlessly with tools and platforms you already use, ensuring a smooth and efficient ad operations experience.

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Choosing Merlin: A Commitment to Excellence

With Merlin by Adapex, you’re not just selecting a tool; you’re aligning with a solution that sets the gold standard in header bidding for publishers.

Elevate Your Ad Operations Today

Experience the transformative power of Merlin. Dive in, explore its myriad features, and see firsthand how it can redefine your ad operations. Start your journey with Merlin now!

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