Magma Malware Tracking Tool

Using Magma to Stop Bad Ads

Though we use scanning technologies, sometimes bad ads still get through.  These problematic creatives are malware set up by fraudulent buyers (which have affected most DSPs, SSPs, and Google at one time or another) and are usually registered under a different URL. The issue must be blocked at the source with the original URL, Buyer name or ideally the creative ID.   Adapex has created a specific tool within Magma, our on-page console, to help grab the necessary info to get these ads blocked asap.  Please follow the steps below, and send your findings to with your dedicated Account Manager in copy.

To enable, Magma, simply append your site url with ?magma=true and from that moment (for a period of 1h) all the information about ads serving will be captured for for all pageviews.  The overlay on the creative will show the (Network) ID which served the bad ad, along with the Advertiser ID.  With this info the Adapex team can go directly to the offending networks and block the ads.

Alternatively, sign into Matrix and to and share the ID found in the upper right corner with with your dedicated Account Manager in copy.  


Satisfied Clients

For years, Adapex has been our trusted partner — their experts are always there for us and feel like a part of our team. I have confidence that their techniques and products will keep our revenues growing strong. Highly recommend!

Dominick Miserandino Former CEO,
Working with Debra and her team has helped our monetization strategy tremendously.  We have a great relationship with Adapex, working together to maximize monetization, identify new incremental revenue opportunities and improve overall ad performance.  Adapex is very easy to work with, responsive and proactive…their technical team is always ready to work with our development team to ensure seamless integration.

We couldn’t find a better partner to work with.

Oren Vardy Co-Founder & Portfolio Manager, Landoc Holdings LTD

We’ve been working with Adapex for a while and they consistently offer great support and present new opportunities to generate more revenue every month.

Sebastien Rozen Co-Founder and CEO, Viewdeos

The entire Adapex team has quickly become key players in our overall revenue optimization strategy. They’re fast, responsive, proactive, and most importantly good at what they do. I am beyond happy I made the decision to make the change to Adapex.

Asad Meah CEO & Founder, Awaken the Greatness Within

“Adapex more than doubled our programmatic revenue year-over-year. This fact speaks for itself; what I would like to call out is the exceptional level of attention and support that they provide to their clients. It would be a true challenge to find a more responsive or knowledgeable team anywhere in the industry.”

Allen Weiss Senior Developer, Sweety High