Though we use scanning technologies, sometimes bad ads still get through. These problematic creatives are malware set up by fraudulent buyers (which have affected most DSPs, SSPs, and Google at one time or another) and are usually registered under a different URL. The issue must be blocked at the source with the original URL, Buyer name or ideally the creative ID. Adapex has created a specific tool within Magma, our on-page console, to help grab the necessary info to get these ads blocked asap. Please follow the steps below, and send your findings to firstname.lastname@example.org with your dedicated Account Manager in copy.
To enable, Magma, simply append your site url with ?magma=true and from that moment (for a period of 1h) all the information about ads serving will be captured for for all pageviews. The overlay on the creative will show the (Network) ID which served the bad ad, along with the Advertiser ID. With this info the Adapex team can go directly to the offending networks and block the ads.
Alternatively, sign into Matrix and to https://matrix.adapex.io/safeads and share the ID found in the upper right corner with email@example.com with your dedicated Account Manager in copy.
For years, Adapex has been our trusted partner — their experts are always there for us and feel like a part of our team. I have confidence that their techniques and products will keep our revenues growing strong. Highly recommend!
We couldn’t find a better partner to work with.
We’ve been working with Adapex for a while and they consistently offer great support and present new opportunities to generate more revenue every month.
The entire Adapex team has quickly become key players in our overall revenue optimization strategy. They’re fast, responsive, proactive, and most importantly good at what they do. I am beyond happy I made the decision to make the change to Adapex.
“Adapex more than doubled our programmatic revenue year-over-year. This fact speaks for itself; what I would like to call out is the exceptional level of attention and support that they provide to their clients. It would be a true challenge to find a more responsive or knowledgeable team anywhere in the industry.”