THE COOKIE COUNTDOWN
Looking Towards a Cookieless Future
We have our publishers covered…
Adapex is actively preparing its publishers for the cookieless future.
Big Shift = Big Opportunities
- Adapex started early in devising strategies to take advantage of the Big Opportunities
- Taking an active role in the conversation and formation of the Cookieless future:
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- Webinar Series involving industry leaders “The Cookie Countdown”
- Early Partnerships with the leading Identity Providers
- IAB Tech Lab Committees & Working Groups
- Prebid Working Committees
- MagnifyTM our seamless, plug-and-play integration of all our publishers to the main ID solution providers
- Working with our sister company, Datrix AI Solutions, to build a Suite of Products, across all identifiable and addressable dimensions to make sure our publisher partners are poised to win.
Solutions In Progress
IDENTIFIABLE
Magnify: seamless connection with major identity solution providers
Pub 1st Party IDs: collect and optimize.
ADDRESSABLE
Creating targetable audiences for advertisers to buy at scale.
CONTEXTUAL
Using NLP to generate and pass IAB categories in bidstream
+ AI for optimization.
Publishers outside of pyramid, with no cookieless solutions = risk of extinction
CPM
Market Size
- Group of Augmented Analytics & Maching Learning companies
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AI solutions powering growth and innovation in 2 main
verticals: finance and publishing - Started in 2010 by ex-Googlers, recently went public in Dec 2021
Datrix Acquires Adapex to Help Publishers Monetize Data in Cookieless Environment
The Datrix Group has acquired Adapex, enabling Adapex’s publishing partners to maximize data-driven revenue via artificial intelligence.
Products begin rollout in Q3 2022
