Looking Towards a Cookieless Future

Adapex is actively preparing its
publishers for the cookieless future.

Big Shift = Big Opportunities

Adapex started early in devising strategies to take advantage of the Big Opportunities
Taking an active role in the conversation and formation of the Cookieless future:
- Webinar Series involving industry leaders “The Cookie Countdown”
- Early Partnerships with the leading Identity Providers
- IAB Tech Lab Committees & Working Groups
- Prebid Working Committees
Magnify^TM our seamless, plug-and-play integration of all our publishers to the main ID solution providers
Working with our sister company, Datrix AI Solutions, to build a Suite of Products, across all identifiable and addressable dimensions to make sure our publisher partners are poised to win.

IDENTIFIABLE

Magnify: seamless connection with major identity solution providers
Pub 1st Party IDs: collect and optimize.

ADDRESSABLE

Creating targetable audiences for advertisers to buy at scale.

CONTEXTUAL

Using NLP to generate and pass IAB categories in bidstream
+ AI for optimization.

Publishers outside of pyramid, with no cookieless solutions = risk of extinction

CPM Market Size

Group of Augmented Analytics & Maching Learning companies
AI solutions powering growth and innovation in 2 main verticals: finance and publishing
Started in 2010 by ex-Googlers, recently went public in Dec 2021

The Datrix Group has acquired Adapex, enabling Adapex’s publishing partners to maximize data-driven revenue via artificial intelligence.

Join our BETA today!