Looking Towards a Cookieless Future​

We have our publishers covered…​

Adapex is actively preparing its publishers for the cookieless future.

Big Shift = Big Opportunities

    • Webinar Series involving industry leaders “The Cookie Countdown
    • Early Partnerships with the leading Identity Providers
    • IAB Tech Lab Committees & Working Groups
    • Prebid Working Committees

Solutions In Progress


Magnify: seamless connection with major identity solution providers
Pub 1st Party IDs: collect and optimize.


Creating targetable audiences for advertisers to buy at scale.


Using NLP to generate and pass IAB categories in bidstream
+ AI for optimization.

Publishers outside of pyramid, with no cookieless solutions = risk of extinction
CPM Market Size

Datrix Acquires Adapex to Help Publishers Monetize Data in Cookieless Environment

The Datrix Group has acquired Adapex, enabling Adapex’s publishing partners to maximize data-driven revenue via artificial intelligence.

Products begin rollout in Q3 2022