- Group of Augmented Analytics & Maching Learning companies
- AI solutions powering growth and innovation in 2 main verticals: finance and publishing
- Started in 2010 by ex-Googlers, recently went public in Dec 2021
Big Shift = Big Opportunities
Magnify: seamless connection with major identity solution providers
Pub 1st Party IDs: collect and optimize.
Creating targetable audiences for advertisers to buy at scale.
Using NLP to generate and pass IAB categories in bidstream
+ AI for optimization.
The Datrix Group has acquired Adapex, enabling Adapex’s publishing partners to maximize data-driven revenue via artificial intelligence.