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Looking Towards a Cookieless Future

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We have our publishers covered...

Adapex is actively preparing its
publishers for the cookieless future.

Big Shift = Big Opportunities

  • Adapex started early in devising strategies to take advantage of the Big Opportunities
  • Taking an active role in the conversation and formation of the Cookieless future:
    • Webinar Series involving industry leaders “The Cookie Countdown”
    • Early Partnerships with the leading Identity Providers
    • IAB Tech Lab Committees & Working Groups
    • Prebid Working Committees
  • MagnifyTM our seamless, plug-and-play integration of all our publishers to the main ID solution providers
  • Working with our sister company, Datrix AI Solutions, to build a Suite of Products, across all identifiable and addressable dimensions to make sure our publisher partners are poised to win.

Solutions In Progress

IDENTIFIABLE

Magnify: seamless connection with major identity solution providers
Pub 1st Party IDs: collect and optimize.

ADDRESSABLE

Creating targetable audiences for advertisers to buy at scale.

CONTEXTUAL

Using NLP to generate and pass IAB categories in bidstream
+ AI for optimization.

Publishers outside of pyramid, with no cookieless solutions = risk of extinction
CPM Market Size
  • Group of Augmented Analytics & Maching Learning companies
  • AI solutions powering growth and innovation in 2 main verticals: finance and publishing
  • Started in 2010 by ex-Googlers, recently went public in Dec 2021
adapex and datrix

Datrix Acquires Adapex to Help Publishers Monetize Data in Cookieless Environment

The Datrix Group has acquired Adapex, enabling Adapex’s publishing partners to maximize data-driven revenue via artificial intelligence.

Products begin rollout in Q3 2022
Join our BETA today!

Ready to maximize your monetization?

Our clients trust us with billions of their impressions every month.

Why not give us a try?

REQUEST A FREE SITE AUDIT

Let's join teams to optimize your adops and maximize your monetization. You create great content, and we'll get your revenues to the top. We are part of The Datrix Group.

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