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Blog: Revenue Strategy

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Bank of servers

Best Header Bidding Networks for 2023

Premium 260 integrated with Adapex

Adapex Announces Integration with PM360 to Bring CLIR™ CTV to Their Inventory

Publishers Need to Reclaim Their Share of Ad Dollars

Publishers Are Having A Moment – If Only They’ll Take It

Hybrid Header Bidding

Hybrid Header Bidding: The Solution to Slow Site Loading and Improved Revenue

February 21, 2023

Person writing on a white board

Seller Defined Audiences: The Future of Targeted Ads

February 1, 2023

Why Seller-Defined Audiences Are the Talk of IAB ALM

January 23, 2023

Adapex Top Predictions for 2023

January 6, 2023

Digital Advertising Strategies for an Uncertain 2023

December 21, 2022

GAM Outage Brings Opportunity

December 19, 2022

CPMs by month

CPM Trends 2019-2022

December 13, 2022

Drive Holiday Revenue

November 28, 2022

header bidding

Let’s Talk About Header Bidding

November 3, 2022

Industry Trends From Programmatic I/O and Advertising Week

October 25, 2022

All News is Good News for CTV

October 6, 2022

revenue growth

Prep for Elevated Q4 Spend

August 15, 2022

Q4 are you ready

Ad Spend in Second Half of the Year

Considering CTV Advertising? Here’s What You Should Know.

Viewability and CPMs

ctv sales

Adapex Launches CTV Sales Division

Google’s Topics shows the ad industry needs a better case for targeting

February 3, 2022

steps for publishers in post cookie era

Steps Publishers Must Take to Survive in the Cookieless Era

February 3, 2022

android app

In-App: Big Opportunity in 2022

January 25, 2022

Best Header Bidding Networks of 2021

January 24, 2022