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Blog: Revenue Strategy

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Graph on a computer

CPM Seasonality: Tips to Maximize Revenue in Q1

January 18, 2022

revenue growth

Was Q4 What You Expected?

January 11, 2022

Datrix Acquires Adapex to Help Publishers Monetize Data in Cookieless Environment

November 3, 2021

smarter header bidding

Get More from Header Bidding

October 27, 2021

first party data

Assessing the Viability of First-party Data

September 17, 2021

keywords

Leveraging Keywords in the Absence of Individual User Tracking

September 17, 2021

Graph on computer screen

Prepare for Q4 Revenue Boost

September 15, 2021

Google mcm

Google Multiple Customer Management

August 31, 2021

Photo by Maik Jonietz on Unsplash

Core Web Vitals and Your Revenue

ADAPEX AND IPC PRICING COLLABORATE ON INDUSTRY-FIRST OPTIMIZATION OF “BONUS IMPRESSIONS” FOR PUBLISHERS

Adapex Power Player

Adapex Named to AdExchanger’s Programmatic Power Player List

Q3 drive revenue

Q3 Let’s Go!

programmatic marketing

How Can Programmatic Marketers Adjust To A Cookieless Internet

cookie-less

What Benefits Are There For Publishers and Consumers in a Cookieless World?

Lights from a central source

Paving a Better Way Forward for the Internet in a Cookieless World

identity solutions

Adapex Activates Universal ID From ID5

life after cookies

Publishers First Series: Life After Cookies

Monetize Your AMP Pages

us ad spend

Programmatic Direct v Programmatic Auction

February 24, 2021

google search update

What Google’s Search Algorithm Update Means for Publishers

February 17, 2021

programmatic dictionary

2021 Programmatic Vocabulary

January 27, 2021

google platforms

What’s the difference between Google AdSense and AdX?

January 21, 2021

2021 predictions

2021 Predictions

January 14, 2021

Champagne

Avoid the Q4 Hangover

December 24, 2020