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GAM Outage Brings Opportunity

Revenue Strategy, TechnologyBy Debra FleenorDecember 19, 2022Leave a comment

On December 9, 2022, in the midst of peak ad spending, Google’s GAM had a worldwide outage.  AdExchanger reported that publishers saw their served impressions and revenue through GAM drop to zero for roughly three hours.  In the current landscape that already presents plenty of challenges for publishers of all sizes, this outage brought an…

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