Building in Cannes

Round Up from Cannes Lions 2023

Cannes Lions 2023, one of the most prestigious events in the advertising and creative industries, featured a diverse range of thought-provoking and innovative panels. The conference brought together industry leaders, creative professionals, and experts from various fields to discuss emerging trends, challenges, and opportunities shaping the world of marketing and communications. Here is a summary…

Google amp

Update on AMP

It’s been a while since we talked about AMP and there have been some updates on Google’s end that have made AMP more flexible and advanced, canceling out some of the original arguments against it.  Refresher: What is AMP? AMP (Accelerated Mobile Pages) is an open-source library that provides a straightforward way to create web…

Insights from Mobile Web Congress 2022

Mobile Web Congress 2022 The Adapex team was on-site in Barcelona for the 2022 Mobile Web Congress.  This year’s conference returned to an in-person event (with a virtual component) and featured seven exhibit halls and over 60,000 attendees.  “Connectivity Unleashed” was the theme and many major brands debuted new product launches for handhelds, wearables, tablets,…

Google’s Topics shows the ad industry needs a better case for targeting

Photo from MarketingDive — Leon Neal / Staff via Getty Images   As third-party cookies are phased out, advertisers must adapt. Adapex President and Founder, Debra Fleenor, featured in MarketDive. [visual-link-preview encoded=”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″]    

Q4 revenue

Get More from Q4

Now that Q4 is here,  there is a huge opportunity to maximize your revenue with a few actionable tips.  Advertisers are gearing up for increased consumer spending around the Holiday season and the end of the year.  As in Q4 2020, many shoppers will be online.  Buyers will allocate more of their budget to programmatic…

ADAPEX AND IPC PRICING COLLABORATE ON INDUSTRY-FIRST OPTIMIZATION OF “BONUS IMPRESSIONS” FOR PUBLISHERS

Press Release IPC’s Patented-Method Allocates Bonus Impressions to Improve Ad Performance and User Experience New York, NY, July 26, 2021 – Adapex is excited to announce a partnership with IPC Pricing to bring IPC’s patented solution to our publisher partners. IPC Pricing offers a bonus impression optimization solution for the adtech industry. Adapex offers publishers…