We talked about the importance of Viewability in a previous blog post a while ago. But it’s time to focus on it again as we are finding a very strong correlation between improved viewability and CPMs. Additionally, we are pleased to share updates from Google that will help measure and improve viewability. Refresher…What is Viewability?…
Spending Spikes in Q4 In our recent post about preparing your ad stack for Q4, Adapex recapped the categories with the largest percentage of Q4 spend in 2019 according to Media Radar. In this analysis Retail, Tech, and Media led spending with each accounting for roughly 14% of Q4 spend, followed by Financial and Travel. …
All eyes are on Q4 and recouping revenue lost due to COVID-19. Adapex is seeing an uptick in our verticals, though it still varies from week to week. But we working with all of our publisher partners to optimize their monetization efforts to accelerate revenue in the coming months. Digital Ad Spend Holds Magna reports…
It’s been a rollercoaster of a year, but we are looking forward to a rebounding and remunerative Q4. Is your ad stack ready to reap the rewards? Professional expertise can help you get the most from your inventory and increase your revenues. Adapex is working with our publisher partners on five key areas to prepare…
We continue to see CPMs get stronger as we head into Q4. Though CPMs by vertical are still see-sawing a bit from week to week, overall growth is holding steady. Notably, mobile CPMs have remained strong over the past few months. Ensuring your site is optimized to grow mobile revenue will help publishers accelerate their…
Labor Day Weekend is here and we are still seeing a bit of volatility in CPMs and ad spend. MediaRadar reports that through the end of July, total programmatic spend grew 11% since April, and the number of advertisers running programmatic ads increased 36% since January. We can feel some relief as we look to…
While the advertising industry is still navigating fluctuations in spending due to COVID-19, global mobile ad spending grew 71% over last year, according to a Pubmatic report.And this segment is expected to continue to grow as mobile usage soars. Adapex is seeing strong mobile CPMs and working with our publisher partners to accelerate their mobile…
Following up on our article on growing your mobile revenue, let’s take a look at in-app monetization and tips for maximizing these revenues. Valued at $106.27 billion in 2018, the global mobile application market size is projected to grow to $407.31 billion by 2026. And eMarketer estimates that US adults will spend, on average, more…
Good news heading into the weekend, CPMs had a strong week across all verticals. Mobile is driving the upswing but Desktop CPMs are holding steady. eMarketer is forecasting that Display ad spending will post + 5.55% in overall growth for the year. Adapex CPM Analysis Week of August 10 We are happy to report Adapex…
Strategies to Improve Mobile Revenue Even with COVID-19 impacting overall media spending, US mobile ad spend is forecast to grow in 2020 and to account for 68% of digital ad spend according to eMarketer. And in the next few years, this upward trajectory is expected to continue. Publishers can be well poised to increase their…
We’re back again after the 4th of July respite with our weekly round-up of ad spend reports and a more detailed CPM analysis. Adapex is anxiously monitoring digital ad spend as we get into Q3 and look towards Q4 and beyond. Not a Rebound Quite Yet… While trends indicated that the ad marketplace is showing…
It’s encouraging that Q3 is actually here and we have successfully weathered the quarantine, ad spend drop, and CPM declines. Overall ad spend for 2020 will be down but as we noted before the news is less bleak for digital media. eMarketer has revised its US digital ad spend forecast and all things considered, the…
The California Consumer Privacy Act (CCPA) went into effect on January 1 and on July 1 enforcements will begin. We wanted to revisit this issue since we last wrote about getting your site ready for CCPA, and other state legislation, last summer. The time is here and it’s important that your site is compliant, other legislation…
It appears that the dust is beginning to settle as we wind down 2Q. So just a quick update this Friday as we check in on CPM trends for the week and the latest news. Ready for the Rebound Magna Global has revised its ad spending forecast for the rest of the year and 2021. …
All signs are indicating that we did, in fact, hit rock bottom in April and are seeing ad spending begin to recover this month. Though it may still be some time before we see actual growth vs last year, it is encouraging to feel that we may have come through the worst of the storm.…
The road to recovery is still a bit of a roller coaster. An unusually tough week in the world as we continue to wrestle with social injustices on top of the pandemic. The unrest is creating a surge of media consumption leading to a continued imbalance between supply and demand. Overall CPMs are still down…
It’s time again to see what’s happening with ad spend and CPMs this week, and we have good news to share. Winding down May and looking into June it definitely feels as though the darkest days may be behind us. Shelter in place restrictions are easing, stimulus checks have been received, and summer is coming. …
Heading into Memorial Day weekend and many of us are probably not spending it the way we had envisioned. But a long weekend nonetheless, and some good news to boot. Digital ad spending is on the rise and there are gains across multiple formats, regions, and advertiser categories. Bottomed Out? As expected and reported, April…
The only thing certain about marketing and advertising in the pandemic is that nothing is certain and there is no road map to follow. Last week we saw a little bit of light at the end of the tunnel with marketers predicting a 3Q rebound in ad spend. This week we see a pretty bleak…
No…Not yet but there are some earlier indications that the worst is behind us. Let’s take a look at what’s been reported and the upticks in our CPM trends this week. A Q3 Recovery? An Advertiser’s Perceptions study of 151 advertisers and media buyers found that more than half of those surveyed (52%) expect ad…
Its Friday, and it’s May! We’re here with our weekly look at what’s happening with ad spend and CPMs. Given that there isn’t too much new news, our report this week will be brief. Discussions about ad spend have some bright spots, though this quarter is still expected to see the biggest hit. Index Exchange…
Before we get to business, I hope you are all healthy and are safe at home. We will get through this together. Earlier this week, we ran a check on CPM trends in our crazy COVID-19 world. At that point we were seeing a decline, but CPMs were still above 2019 levels. Since many of…
Client Side? Server Side? Which Header Bidding is best for you? One of the best innovations for the online advertising industry in recent years, Header Bidding opened the road for publishers to maximize their revenues on their programmatic inventory. Header bidding is the programmatic auction process that enables publishers to collect multiple bids from various…
Trends for 2020 Change is the name of the game in programmatic, and 2020 promises to bring another evolutionary year. There is so much to talk about, but we wanted to hone it down to the 3 key trends we’ll be prioritizing for the coming year: Privacy, Consent, and Data, and Creative Cookieless Targeting GDPR,…
