Now that Google has granted an extension for the third-party cookie, publishers can focus on other ways to maximize Q3 monetization during a traditionally slower season. It’s still prudent for publishers to be making plans for the demise of cookies and what’s next for identity and addressability. However, there are a few simple things you…
Adapex’s Debra Fleenor shares her insight into programmatic marketing in a cookieless internet. How Can Programmatic Marketers Adjust to a Cookieless Internet
Adapex’s Debra Fleenor shares her insight into the benefits of a third-party, cookie-less world for publishers and consumers. https://www.newspostonline.com/news/business/what-benefits-are-there-for-publishers-and-consumers-in-a-cookieless-world/
Paving a Better Way Forward for the Internet in a Cookieless World When Google announced its plan to phase out support for third-party cookies in Chrome by 2022, it put the last nail in the third-party cookie coffin as we know them. With Firefox and Safari already blocking them, the current iteration of third-party cookies…
As Google Shelves Cookies, How Will the Industry Adjust? For the past twenty years, we have lived in a world where the tracking of online users’ information is standard practice. This data, predominantly collected through third-party cookies, has provided invaluable marketing insights to publishers. Third-party cookies have also been the backbone supporting many features of…
New York, March 2021 – Adapex is excited to announce that we have partnered with ID5 to bring our publisher partners a universal ID solution to enable privacy-compliant user IDs to power data-driven advertising. User-level data has proven to be a strong driver of campaign performance. Data-driven strategies generate higher yields for both publishers and…
March Madness is taking on a new meaning after Google’s recent announcement that it will not support alternative identifiers. And while this affects advertisers and publishers, let’s focus on the road ahead for publishers and what this really means for life after cookies. With so much information and reaction in the headlines, Adapex is putting…
It’s been a while since we talked about AMP and its benefits to publishers. As one of the early adopters of this technology, Adapex has been monetizing AMP pages since Day 1 of its introduction with a server-to-server full header bidding stack. When AMP first started, only Google could monetize but over the years, more and…
Over the course of the pandemic, programmatic advertising proved to be a flexible and agile medium and stands to rebound in 2021. As advertisers quickly pulled their digital spend because they could realize the immediate impact, they just as quickly returned to programmatic for the same reason. This new appreciation for the flexibility of digital…
Google announced an update to its search algorithm to incorporate Core Web Vitals (CWV) coming in May 2021. Since Google doesn’t often disclose updates to its search algorithm in advance, we should pay attention. This update will include three new metrics to measure page experience. What does this mean for your site? Let’s break…
Like most industries, programmatic has its own language and it can be hard to keep up with all the jargon. Since we’ve already made our predictions for 2021 and tackled Google AdSense and AdX, we’d thought of a quick refresher on some essential acronyms and other programmatic vocabulary might be helpful. Revenue Measurement We can’t…
For any publisher navigating monetization, one thing is always certain…there is no one-size-fits-all solution. There are so many technologies, networks, partners, software, and platforms to evaluate and choose from. We’ll try to solve one of the big questions here, as we break down Google’s platforms – AdSense and AdX. Let’s take a look at the…
Though we know from the past year that predicting what the year will bring is risky business, we can’t help but take a stab at the top trends for 2021. While these topics are not new to industry discussion, the way we take action on them will look different in 2021. Cookie Crumbs… 2020 had…
Here we are in January of 2021 (we made it!) and ready to put 2020 behind us. But before we completely move on, Adapex analyzed the top header bidder networks based on data from the past year. As with all components of your monetization strategy, there is no one-size-fits-all for your header bidding stack. When…
We are winding down a year that we’ll be happy to put behind us. Except that a slower Q1 must follow the active and lucrative Q4. Let’s consider a few things you can do to protect your revenues during the lull and avoid the Q4 hangover. Adapex works closely with our publisher partners to prepare…
If it feels like your ad provider left you coal in your stocking, don’t despair. The year ahead looks promising and there are things you can do to increase your revenues both now and over the course of the year. Let’s take a look at some tactics and techniques that can help increase your KPIs…
2020 has been an interesting year, to say the least, but don’t wish it away just yet. There is still time in Q4 to grab some of the holiday ad spend. With three weeks to go, Adapex is working closely with our publisher partners to deliver the Q4 uplift they expect. Here are a few…
Adapex is excited to share our rich media ad units with our publisher partners. These high impact and high viewability units drive CPM increases. Our publisher partners who are implementing these rich media ad units are seeing exciting uplifts. According to the IAB, rich media advertisements are defined as those with which users can interact as…
As we approach the end of a long and winding year, Adapex reflects on the challenges and accomplishments we experienced in 2020. Monetization got tough during COVID, and we got tougher. With fewer dollars in the marketplace under clouds of uncertainty, we knew we had to be even more innovative, and smarter, about finding…
We are settling into Q4 and are pleased to see our CPMs continue to rise. A nice distraction amid the wait and vote count for the next president. CPMs Week of November 2 Overall CPMs are up 3% on the week and CPMs in Finance, Travel, and Health verticals led the increase. Mobile CPMs continue…
It’s Friday and we are winding down the week and the month. There’s a lot of focus on Q4, for good reason, and we are one month in. How are things looking for your business? Adapex publisher partners are seeing a 14% increase in CPMs WoW with a steady lift across most verticals for the…
Let’s keep talking about driving revenues, improving CPMs, and taking advantage of Q4 spending increases. There is no time to waste this quarter to make sure your site is getting its fair share of Holiday ad spend. Ecommerce Sales Rising The pandemic has accelerated the adoption of online purchases. According to eMarketer “US ecommerce sales…
Q4 is here and publishers are looking for ways to make up for the losses in the first half of the year due to ad spend drops. This is part of our series to help publishers do just that. Let’s focus on Header Bidding and the smartest way to drive revenue across your programmatic inventory.…
Ad Spend is on the rise as we (finally!) get to Q4. Is your site optimized to get your share of the pie? Let’s take a look at who is expected to spend and how CPMs are performing by vertical. Q4 Who’s Spending? The industry with the highest digital spend to date in 2020…computing products…
