It’s almost the most wonderful time of the year…Q4! Ad spend will be heating up and the time is right to make sure your site is well-positioned to drive up your revenue. This is the first in a series of tips from the adops experts at Adapex to help you skyrocket your revenue in this last push of the year.
Capitalize on Q4 Spend
Adapex is working closely with our publisher partners getting their sites primed for their share of the Q4 pie. Here are a few ways you can optimize your site to increase your revenue and prepare for the season of peak ad spend.
Ad Stack Prep
- Focus on seasonal content to increase traffic
- Increase competition in your ad stack with the right Header Bidding strategy
- Take advantage of Q4 premium PMPs
Tech Check
- You can not optimize revenue without the right tech
- A comprehensive solution with analytics, header bidding, on page console, and an identity connector gives you all the tools you need to make sure you are maximizing every impression
- Adapex m4 Tech Suite™ is easy to integrate, yet offers ultra-sophisticated features to drive performance and optimization
Direct Deals
- Pursue direct deals with your top advertisers
- Direct deals can be a successful way for advertisers to realize their performance and direct response campaign ROIs
Utilize Innovative Ad Formats
- Rich Media Units are high impact and command higher CPMs
- Try Native! MediaRadar predicts that the top 100 advertisers will increase their native programmatic spending by 10% YoY
Core Web Vitals (CWV)
- Improve your CWV and increase your revenue
- Continuously monitoring and improving your CWV will improve the experience users have on your site, keep them coming back and increase pageviews
- Adapex clients who improved CWV were able to improve revenue by +25%
- The Magma™ on page console in our tech suite gives you easy access to your CWV
Monetize EVERY Asset
Make sure that you are monetizing all of the assets in your portfolio, and that you are maximizing this revenue at every point. There are lots of opportunities out there and in Q4 all inventory is valuable.
Adapex technology can help make sure that all of your products are monetizing to their fullest potential with our advanced technology and experienced team.
- Newsletters
- Apps
- Mobile
- Every website you publish
Conclusion
Don’t leave any revenue opportunities on the table as we head into Q4. This is the season of increased ad spend around the holidays and the end of the year. Get to work now to make sure your site is ready.
When it comes to driving your revenue, make sure that you are working with the right technology AND the right team. Adapex offers the best technology on the market, hands down. No other adops provider gives you access to as many premium demand partners or omnichannel header bidder solutions. No other team gives you hands-on account management and expert adops strategy for ongoing optimizations.
We’d be happy to give you a free demo and show you what we can do for your site. Our tech and our team have been recognized with several industry awards and accolades, including: Inc 5000 List of Fastest Growing Companies, AdExchanger’s Programmatic Power Players, Digiday Media Award Finalist, and a Drum Award Finalist. We’d love to put both to work to make sure your slice of the Q4 pie is a big one!
