Navigating the Post-Cookie Era

Adapex’s Forward-Thinking Approach to Google’s Latest Announcements In a transformative move, Google has unveiled its phased plan to eliminate third-party cookies, set to commence in Q1 2024. The initiative starts with Chrome disabling third-party cookies for 1% of users, gradually reaching 100% by mid-Q3 2024. Google’s Firm Timeline This strategic approach is part of Google’s…