Maximizing Publisher Revenue with First-Party Data

In digital advertising, maximizing revenue hinges on two critical factors: user experience and precise ad targeting. Adapex’s Data Refinery solution, underpinned by Datrix’s AI prowess, leads publishers to a prosperous future in a post-cookie world. We’re not just adapting; we’re pioneering the way with data-centric strategies that leverage the intrinsic value of first-party data, ensuring…