Adapex and Dsquared Sales Form Advertising Sales Partnership

Press Release November 9, 2020 Adapex and Dsquared Sales Form Advertising Sales Partnership New York, NY Adapex, a leading provider of full-service, full stack Header Bidding technologies has partnered with Dsquared Sales, a full-service direct sales firm offering top-level, premium advertising sales experience nationwide. The partnership aims to fortify Adapex’s position in the marketplace as…

Drum Awards

Adapex Selected as Drum Award Finalist

Press Release New York, June 1, 2020 – Adapex is excited to announce that it has been selected as a finalist for a Drum Award in two categories: Best AdOps Team and Best Overall Technology for Programmatic Trading.  The Drum Digital Advertising Awards recognize the very best in adtech and programmatic. “We are pleased to…

Consumer Spending

What’s A Brand To Do?

Adapex Consumer Insight Report #2 Adapex has monitored the latest COVID-19 marketing reports and summarizes a few points here that we hope are useful for you.  In this second report, we take a look at consumer spending, attitudes, and some recommendations for planning ahead. (Our first report can be found here.)  The constant use of…

Person on laptop

Heading into Q2 During Pandemic 

Consumer Insights:  Heading into Q2 During Pandemic  Obviously much discussion around marketing and advertising amid COVID-19. What do consumers want as they are spending more time online and at home? How should brands be interacting with them considering budget reductions, decreased media spend, reduced incomes, jobs lost and just so much uncertainty. This is the…

sellers.json

Sellers.json and OpenRTB SupplyChain Object:  What Now!

Last April, IAB Tech Lab released two new technical specs intended to increase trust in the supply chain, specifically on the supply side.  With transparency being the latest programmatic buzzword, here are new tools aimed at bringing more transparency to the buying process. Like ads.txt for the Buy Side Having released the fraud tools ads.txt  and…