Press Release July 12, 2024 Adapex Announces Partnership with Jounce Media The partnership ensures high-quality impressions, cost savings, performance, and scale for programmatic advertisers. New York, July 2024 – Adapex Inc., the leading provider of monetization solutions for publishers, announces that it has partnered with Jounce Media, an industry leader in programmatic supply chain management,…
Reaching the right audience with targeted marketing messages has become a major hurdle for brands navigating the digital landscape. Gone are the days of relying solely on third-party cookies to identify potential customers. With a growing emphasis on consumer privacy, marketers now face a significant challenge: how to effectively reach and engage their target audience…
Despite years of warnings, the digital advertising industry is about to collide with a hard deadline. In the rush to test and implement new solutions, achieving scale for targeted campaigns in a privacy-first landscape and with incoming limits on available data is a top priority. A UK study by LiveRamp found that reaching target audiences…
Press Release June 28, 2024 Doina Josan Named Digiday Future Leader Award Winner New York, June 2024 – Adapex is thrilled to announce that Customer Success Manager Doina Josan has been named the Digiday Future Award Winner – Technology Provider. This year’s awards are an impressive list of the most innovative work the industry has…
The digital advertising landscape is on the brink of a major transformation driven by Google’s impending privacy changes. These changes are set to address growing concerns around user privacy and access to personal data, compelling marketers to rethink their strategies. As the industry shifts away from third-party data, the reliance on these traditional identifiers for…
The year 2024 marks a significant shift in the advertising industry. Data collaboration, once a buzzword, is rapidly becoming a strategic necessity. A perfect storm drives this transformation: stricter privacy regulations, the phasing out of third-party cookies, and a growing need for effective audience targeting. Let’s delve deeper into why data collaboration is crucial and…
There have been winners and losers in the first-party data gold rush. While some brands and publishers have amassed enough email addresses and mobile IDs to build and target valuable audiences, many more have hit a wall in both the scale and detail of their authenticated user data. Faced with shrinking addressability, it can feel…
Part I: Overview of Traffic Decline Google’s Search Generative Experience (SGE) is significantly altering user interaction with search results by providing AI-generated answers directly on the search page. This reduces the need for users to visit publisher websites, leading to a notable decline in organic search traffic. According to Search Engine Land, estimates suggest this…
Navigating first-party data technologies is essential for publishers aiming to elevate their data strategies and future-proof their businesses. This guide dissects platforms like Customer Data Platforms (CDPs) and Universal IDs, offering clarity and actionable insights to enhance your publishing endeavors. First-Party Data: The Publisher’s Goldmine First-party data is the cornerstone of publisher success in the…
In digital advertising, maximizing revenue hinges on two critical factors: user experience and precise ad targeting. Adapex’s Data Refinery solution, underpinned by Datrix’s AI prowess, leads publishers to a prosperous future in a post-cookie world. We’re not just adapting; we’re pioneering the way with AI-powered, data-centric strategies that leverage the intrinsic value of first-party data,…
Press Release April 29, 2024 AdMonsters and AdExchanger: Announce Top Women in Media and Ad Tech Honorees Debra Fleenor, Adapex President and Founder, Honored as Tech Trailblazer New York, April 2024 – Adapex is thrilled to announce that Debra Fleenor, Founder and President, is a 2024 Top Women in Media and Ad TechHonoree in the…
FOR IMMEDIATE RELEASE Adapex Awarded on the Financial Times Americas’ Fastest Growing Companies 2024 List NY, NY April 25, 2024 – Adapex, Inc. has been awarded on the Financial Times list of The Americas’ Fastest Growing Companies 2024. The Financial Times and Statista Inc., the world-leading statistics portal and industry ranking provider, presents this prestigious…
As we look ahead in the digital advertising landscape, the shift to a cookieless future is already underway. Surprisingly, a significant portion—around 60-70%—of open market impressions are now non-targetable, resulting in lower CPMs by about 50%. This shift demands immediate action and strategic innovation to ensure sustained success in digital advertising. Yesterday’s announcement from Google…
In the digital marketing landscape, the move from third-party cookies to first-party data is not just a trend but a strategic imperative. Publishers must recognize the critical shift towards a cookieless advertising landscape and focus on their data strategy. With an estimated 60-70% of impressions already being cookieless due to factors like Safari, Firefox, and…
First-party data is emerging as a fundamental asset for businesses seeking deeper customer insights and personalized engagement. Data collection comes directly from user interactions and provides invaluable information about customer behaviors and preferences. Publishers and advertisers need first-party data. This data will drive improved user experiences, ensure compliance, and improve customer experiences as third-party cookies…
Introduction Understanding key metrics is crucial for optimizing monetization and maximizing revenue. While great content is the foundation, diving into metrics like CPM, RPM, and RPS provides valuable insights into how your inventory is performing. In this blog, we’ll delve into these metrics, their interrelation, and effective strategies to enhance your overall revenue. Understanding CPM…
As 2024 approaches, it’s time for publishers to seize control of their data strategy and capitalize on audience value. Adapex designates 2024 as the year of the publisher, emphasizing the need to own and optimize audience data. Here are key insights and actions. IAB 2024 Outlook and Data Strategy The IAB sheds light on ad…
