In digital advertising, maximizing revenue hinges on two critical factors: user experience and precise ad targeting. Adapex’s Data Refinery solution, underpinned by Datrix’s AI prowess, leads publishers to a prosperous future in a post-cookie world. We’re not just adapting; we’re pioneering the way with data-centric strategies that leverage the intrinsic value of first-party data, ensuring…
Press Release April 29, 2024 AdMonsters and AdExchanger: Announce Top Women in Media and Ad Tech Honorees Debra Fleenor, Adapex President and Founder, Honored as Tech Trailblazer New York, April 2024 – Adapex is thrilled to announce that Debra Fleenor, Founder and President, is a 2024 Top Women in Media and Ad TechHonoree in the…
FOR IMMEDIATE RELEASE Adapex Awarded on the Financial Times Americas’ Fastest Growing Companies 2024 List NY, NY April 25, 2024 – Adapex, Inc. has been awarded on the Financial Times list of The Americas’ Fastest Growing Companies 2024. The Financial Times and Statista Inc., the world-leading statistics portal and industry ranking provider, presents this prestigious…
As we look ahead in the digital advertising landscape, the shift to a cookieless future is already underway. Surprisingly, a significant portion—around 60-70%—of open market impressions are now non-targetable, resulting in lower CPMs by about 50%. This shift demands immediate action and strategic innovation to ensure sustained success in digital advertising. Yesterday’s announcement from Google…
In the digital marketing landscape, the move from third-party cookies to first-party data is not just a trend but a strategic imperative. Publishers must recognize the critical shift towards a cookieless advertising landscape and focus on their data strategy. With an estimated 60-70% of impressions already being cookieless due to factors like Safari, Firefox, and…
First-party data is emerging as a fundamental asset for businesses seeking deeper customer insights and personalized engagement. Data collection comes directly from user interactions and provides invaluable information about customer behaviors and preferences. Publishers and advertisers need first-party data. This data will drive improved user experiences, ensure compliance, and improve customer experiences as third-party cookies…
Introduction Understanding key metrics is crucial for optimizing monetization and maximizing revenue. While great content is the foundation, diving into metrics like CPM, RPM, and RPS provides valuable insights into how your inventory is performing. In this blog, we’ll delve into these metrics, their interrelation, and effective strategies to enhance your overall revenue. Understanding CPM…
As 2024 approaches, it’s time for publishers to seize control of their data strategy and capitalize on audience value. Adapex designates 2024 as the year of the publisher, emphasizing the need to own and optimize audience data. Here are key insights and actions. IAB 2024 Outlook and Data Strategy The IAB sheds light on ad…
