Transforming Digital Advertising: Maximizing Revenue with Adapex’s AI-Powered Data Refinery

In digital advertising, maximizing revenue hinges on two critical factors: user experience and precise ad targeting. Adapex’s Data Refinery solution, underpinned by Datrix’s AI prowess, leads publishers to a prosperous future in a post-cookie world. We’re not just adapting; we’re pioneering the way with AI-powered, data-centric strategies that leverage the intrinsic value of first-party data,…

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Introduction to First-Party Data: The Foundation of Modern Publishing

First-party data is emerging as a fundamental asset for businesses seeking deeper customer insights and personalized engagement. Data collection comes directly from user interactions and provides invaluable information about customer behaviors and preferences. Publishers and advertisers need first-party data. This data will drive improved user experiences, ensure compliance, and improve customer experiences as third-party cookies…

Maximizing Ad Revenue: Understanding and Optimizing CPM, RPM, and RPS

Introduction Understanding key metrics is crucial for optimizing monetization and maximizing revenue. While great content is the foundation, diving into metrics like CPM, RPM, and RPS provides valuable insights into how your inventory is performing. In this blog, we’ll delve into these metrics, their interrelation, and effective strategies to enhance your overall revenue. Understanding CPM…

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2023 Prebid Wrap up

The 2023 Prebid Summit was very well done! All the players from Adapex, including our President and Founder Debra Fleenor, were there, proof of our dedication to staying ahead in the industry. The summit was all about teamwork, using data smartly, getting real results, and building trust in advertising. Here’s the lowdown on what we…

Staying Ahead of the Curve: Navigating Google’s Algorithm Updates as a Publisher

The digital landscape is ever-evolving, with Google at its helm steering the course. Every time Google updates its search algorithms, publishers worldwide feel the ripples—sometimes as gentle nudges, and at other times, as disruptive waves. The August 2023 core update, which is still rolling out, has been especially consequential to publishers.  Understanding and adapting to…

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Strategies for Programmatic Ad Buying in a Cookieless Landscape

As we approach the end of 2023, publishers stand at a pivotal juncture to augment their revenue streams through cookieless monetization. Soon, this approach won’t be just an option but an essential component of the earnings landscape, emphasizing the urgency of seizing this final opportunity for transformative financial growth.  For publishers monetizing on cookieless inventory,…

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Maximizing Revenue: Why Publishers Must Embrace RPS as Their North Star

Introduction: Why Revenue Per Session? Understanding Revenue Per Session (RPS) is essential for publishers in order to maximize revenue.  This metric, derived from the fusion of conversion rates, average revenue per visitor, and customer acquisition percentages, offers publishers invaluable insights to supercharge their revenue streams. In this digital age, comprehending and harnessing the power of…

CPM Lifts for Publishers Consistent for Unique Identifiers on Cookieless Browsers

Adapex, Inc. releases research on alternative identity solutions and their impact on digital ad targeting and revenue opportunities for publishers. Abstract Adapex, Inc., the adtech company of Datrix, set out to understand the impact of alternative identity solutions on bid opportunities and CPMs for publishers. Context In a rapidly changing digital advertising environment, marked by…

AI in Publishing: Data-Driven Transformation

Artificial Intelligence (AI) applications are affecting various industries, and publishing is no exception. As technology rapidly advances and data becomes more accessible, AI presents unparalleled opportunities for publishers. It empowers them to efficiently manage editorial processes and enhance content creation and advertising strategies.  AI Applications in Publishing: Beyond Generative AI Streamlining Content Creation: AI, particularly…

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Adapex Announces Integration with PM360 to Bring CLIR™ CTV to Their Inventory

Digital advertising operations provider Adapex partners with PremiumMedia360 (PM360) to improve CTV ad efficiency and management. April 13, 2023, NY, NY  Adapex, Inc. (Adapex) is excited to announce that it will be partnering with PremiumMedia360 (PM360), the advertising data automation company, to integrate CLIR CTV into its CTV Inventory. PM360 automates the operational workflows for…

Publishers Are Having A Moment – If Only They’ll Take It

Adapex is featured in the Digital Ad Blog.  Adapex Founder and President, Debra Fleenor, shares her excitement around Seller Defined Audiences and curation as a service.  Read here.   [visual-link-preview encoded=”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”]

Digital Advertising Strategies for an Uncertain 2023

A look at the road ahead for advertisers and some tips for planning for an uncertain year, with insight from Adapex’s Debra Fleenor. [visual-link-preview encoded=”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″]