AdMonsters and Folio: Announce Top Women in Media Awards Debra Fleenor, Adapex President and Founder, Honored as Tech Trailblazer New York, October 14 2021 – Adapex is thrilled to announce that Debra Fleenor, Founder and President, is a 2021 Top Women in Media Honoree in the category Tech Trailblazer for women blazing the trail in…
Behavioral tracking has been a staple in the digital advertising industry for around 30 years. Since the early 1990s, in-browser tracking has developed as a tool for targeted advertising messaging. Other viable solutions have been relegated into the shadows with the high profitability of this digital monetization practice. Unfortunately, the attitudes of consumers and publishers…
Inc. Magazine Reveals Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000 FOR IMMEDIATE RELEASE NEW YORK, August 17, 2021 – Inc. magazine today revealed that Adapex Inc has joined the annual Inc 5000 List for the first time at No. 967. This list is the most prestigious ranking of the nation’s fastest-growing private companies.…
If you are struggling with Google’s update to its search algorithm to incorporate Core Web Vitals (CWV), you are not alone. The basics on the update can be found here where Adapex outlined what the update entailed. Since then we’ve been working closely with our publisher partners and we’re happy to share a few tips…
PRESS RELEASE New York, NY – February 10, 2021- Adapex joins the IAB and becomes an active participant in the IAB Tech Lab and other committees to help develop the foundational technology and standards that enable growth and trust in the digital media ecosystem. By joining the IAB, Adapex will benefit from being part of…
CASE STUDY Situation Two years ago, Dominick Miserandino became CEO of Inquisitr, a US news site that focuses on lifestyle stories. Immediately he realized the ad operations structure and minimalistic technology caused issues with revenue and needed to be changed. “I realized we needed a structure and a fixed workflow [with ad ops],” said Dominick.…
An update from our friends at AdExchanger on the ISBA report. https://www.adexchanger.com/the-sell-sider/what-the-isba-report-is-really-telling-us/ Adapex is always here to talk about anything that impacts your business. Reach out anytime.
News from AdExchanger that we will continue to follow as we examine the effect of COVID-19 on the digital marketplace. Take a look to see how COVID-19 is currently affecting CMPs . https://www.adexchanger.com/online-advertising/w3c-business-group-will-petition-google-to-postpone-killing-third-party-cookies-in-chrome-due-to-covid-19/ Contact Adapex anytime if you’d like to chat about the latest news and trends that could affect your business. We’re always here…
Insight from AdExchanger on how the death of third-party cookies is bound to hurt small companies the most. We hope everyone is staying healthy and well. https://www.adexchanger.com/the-sell-sider/the-death-of-third-party-cookies-disproportionately-hurts-small-publishers/ Adapex is always here to work with our publisher partners and discuss anything on your mind. Reach out anytime.
Some valuable insight from AdExchanger. https://www.adexchanger.com/the-sell-sider/a-buyers-perspective-how-publishers-can-flourish-post-third-party-cookiepocalypse/ Adapex is always here to help and talk through the trends that affect your business. Contact us any time.
Great insight from our friends at AdExchanger. https://adexchanger.com/data-driven-thinking/consent-not-data-is-the-new-oil/ Adapex is always here to help in any way we can. Reach out and we can help you navigate the pending changes to data regulation and digital privacy.
The latest from IAB/IAB Tech Lab on a compliance framework for CCPA. https://adexchanger.com/privacy/the-iab-iab-tech-lab-publish-a-compliance-framework-for-ccpa-and-public-comments-are-open/ Adapex is always here to help in any way we can. Reach out and we can help you navigate the pending changes to data regulation and digital privacy.
A great piece from AdExchanger with the latest advice on prepping for “the death of the cookie”. Some Unsolicited Advice For Surviving the “Cookiepocolypse” Adapex is always here to help in any way we can. Reach out and we can help you navigate the pending changes to data regulation and digital privacy.
Last week in New York, Adweek hosted their annual conference to address some of the hot topics on the mind of marketers and agencies. One area of discussion was Digital Privacy and how to navigate this in an age of new regulation and uncertainty. What do we know about Privacy Regulation as 2019 draws to…
https://adexchanger.com/privacy/will-most-consumers-opt-out-of-data-collection-under-ccpa/?mkt_tok=eyJpIjoiTldFNVpqQTVPRGczTm1SayIsInQiOiJ0WGl5STlvOXZtUUVzUUR4cWplcXJGSTI4NmMwTktlRkNRcnZCbGhmQmc5VCtJQlwvUWtMQW03WW9HT0lmT1YxVUR4Y3lRWEJBcUhvZjRuQ01IRkdlMWFCQm5WUWxDNWJSOUl5K1FmbzRsNGRtSTlEV25IQ3kwQiszT09SbmRFNFIifQ%3D%3D#close-olyticsmodal Adapex is always here to discuss what is best for your business! Contact us!
Here is a valuable guide from AdExchanger to the privacy laws by state. https://adexchanger.com/privacy/california-isnt-the-only-state-getting-busy-with-new-privacy-laws/ Adapex is always here to help. Contact us and we’ll make sure you’re compliant and ready to take advantage of the benefits of having your data privacy regulation buttoned up!
There are just a few months to go before the California Consumer Privacy Act (CCPA) goes into enforcement. Though many parameters are still not finalized, publishers should be aware and prepared for upcoming changes to consumer privacy regulation across the board. While privacy laws will vary by state, company size, complexity, enforcement and opt-in data…
Mixed Reviews from Publisher’s on AMP…what’s the real deal? What is AMP? AMP (Accelerated Mobile Pages) is an open-source library that provides a straightforward way to create web pages that load nearly instantaneously for users. In theory, AMP builds on your existing framework and lends flexibility and customization to all layouts and functions. Benefits of …
It’s official, Google has begun its migration to first-price auction. They will make the move in phases, and by the end of July, all AdX inventory will be first-price, and the programmatic landscape will have made a major shift. Google’s First-Price Auction is On! From First to Second For years, the RTB arena has been…
Great news for our publishers from our friends at AdExchanger: Digital ads in the United States accounted for more than $107 billion last year, the first year digital advertising eclipsed $100 billion after totaling $88 billion in 2017, according to the IAB’s annual Internet Advertising Revenue Report. It was a strong year for digital media,…
5 Tips for Improving Ad Performance and Ad Placement Are banner ads still effective? When banner ads were first introduced in 1994, they garnered remarkable 44% CTRs, and gave birth to the digital advertising landscape as we know it. Since then, this landscape has evolved and changed significantly. While banner ad impressions have seen great…
Viewability: What is it and Why Care? What is Viewability? Viewability is a metric used in digital advertising to track impressions that are actually seen or viewed by users. It is widely accepted that an ad is considered viewable if 50% of the ad’s pixels are in view for 1 second for display or 2…
Programmatic I/O 2018 New York Lots of good news coming out of the Programmatic I/O conference in NY last week which I wanted to share with you, along with some shifts to be aware of and plan for as we look ahead in the next 24 months. The Latest US Programmatic Forecast Source: Lauren Fisher,…
