Great news for our publishers from our friends at AdExchanger:
Digital ads in the United States accounted for more than $107 billion last year, the first year digital advertising eclipsed $100 billion after totaling $88 billion in 2017, according to the IAB’s annual Internet Advertising Revenue Report.
It was a strong year for digital media, with ad revenues up 22%. But those numbers could be due for another big jump, if and when connected TV campaigns are brought into the equation. The syndicated data and audience numbers available for smart TVs doesn’t sync well with the report’s methodology, so it’s focused on desktop and mobile channels, said IAB senior VP Sue Hogan.
