New York, NY – February 10, 2021- Adapex joins the IAB and becomes an active participant in the IAB Tech Lab and other committees to help develop the foundational technology and standards that enable growth and trust in the digital media ecosystem.
By joining the IAB, Adapex will benefit from being part of the global network of leading media and advertising technology companies that are working together to solve some of the most pressing challenges in digital media. Being part of the IAB will also allow Adapex to contribute its expertise in adops, smarter header bidding, monetization strategy, and full ad stack management to the committees, councils, and working groups of IAB.
“We are very excited to join the IAB and actively participate in the evolution of the industry,” said Debra Fleenor, CEO and Founder of Adapex. “We know that we have great insight to share and look forward to collaborating with other industry leaders to drive the growth of an effective and sustainable global digital media ecosystem that benefits consumers.”
Adapex combines experienced adops professionals with best-in-class technology to improve site performance and boost revenue. Adapex’s publisher partners generally see a 40-500% increase in revenues when working with the Adapex team, techniques, and proprietary technology.
“Adapex has always been driven by providing the best-in-class technology and account service to our publisher partners,” adds Andrew Moskowitz, Director of Business Development at Adapex. “Being a part of the IAB community lets us contribute to and benefit from the wider business community to help create high-quality consumer advertising experiences that fuel revenue growth.”
Founded in 2013, Adapex was one of the first companies to dig into advertising operations and partner with publishers to streamline and simplify monetization. They work with top publishers to maximize revenue while protecting the user experience. The Adapex team has years of experience and expertise in the digital space. The team is committed to helping clients grow and maximize their revenue potential. Inspired by collaboration, innovation, and accountability, Adapex brings together best-in-class technology and experienced ad ops consultants.
About the IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing.