As data regulation and consumer awareness increase, businesses must prioritize data privacy and consent choices. General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) require organizations to obtain explicit user consent. In order to manage user consent effectively, publishers need consent management platforms (CMPs). These platforms track and manage user consent, allowing users…
Slow site loading is an issue for online publishers, and every second of delay can result in a significant loss of revenue and user engagement. One of the main culprits is the traditional method of programmatic advertising, where ads are loaded sequentially, causing the website to load at a slower pace. However, hybrid header bidding…
The economic landscape of 2023 is proving to be a challenging one for businesses, with many facing uncertainty due to a variety of factors. One of the biggest pain points for publishers is the Q1 ad spend drop, which is driven by a decrease in ad demand and spending. Additionally, the general economic climate is…
