Seller Defined Audiences: The Future of Targeted Ads

The cookieless future is now.  The entire ecosystem dedicated time in 2022 to testing, building, and analyzing alternative user identifiers, including Adapex and our partners.  Seller Defined Audiences are emerging as an effective and privacy-compliant replacement to the cookie. What is a Seller Defined Audience (SDA)? The IAB Tech Lab‘s SDA allows companies to use…