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Hybrid Header Bidding

Hybrid Header Bidding: The Solution to Slow Site Loading and Improved Revenue

Revenue Strategy, TechnologyBy AndrewFebruary 21, 2023Leave a comment

Slow site loading is an issue for online publishers, and every second of delay can result in a significant loss of revenue and user engagement. One of the main culprits is the traditional method of programmatic advertising, where ads are loaded sequentially, causing the website to load at a slower pace.  However, hybrid header bidding…

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