Many of our publisher partners are asking us about the potential impacts of generative AI like ChatGPT, particularly as it relates to publishers’ ability to monetize their owned content. There are many things to consider. Here are a few: Impacting Traffic From Search Since generative AI is going to be deployed in search – ChatGPT…
Let’s review the top header bidding networks of 2022 for programmatic advertising. We evaluated the top networks using various criteria based on our data analysis from the last year. It’s important to note that there is no one-size-fits-all solution when it comes to header bidding. The networks you choose will depend on your traffic and…
Digital advertising operations provider Adapex partners with PremiumMedia360 (PM360) to improve CTV ad efficiency and management. April 13, 2023, NY, NY Adapex, Inc. (Adapex) is excited to announce that it will be partnering with PremiumMedia360 (PM360), the advertising data automation company, to integrate CLIR CTV into its CTV Inventory. PM360 automates the operational workflows for…
