Staying Ahead of the Curve: Navigating Google’s Algorithm Updates as a Publisher

Industry Updates, TechnologyLeave a comment

The digital landscape is ever-evolving, with Google at its helm steering the course. Every time Google updates its search algorithms, publishers worldwide feel the ripples—sometimes as gentle nudges, and at other times, as disruptive waves. The August 2023 core update, which is still rolling out, has been especially consequential to publishers.  Understanding and adapting to…

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Strategies for Programmatic Ad Buying in a Cookieless Landscape

Revenue Strategy, TechnologyLeave a comment

As we approach the end of 2023, publishers stand at a pivotal juncture to augment their revenue streams through cookieless monetization. Soon, this approach won’t be just an option but an essential component of the earnings landscape, emphasizing the urgency of seizing this final opportunity for transformative financial growth.  For publishers monetizing on cookieless inventory,…