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Balancing Privacy & Personalization for Consumers

Blog Posts, Revenue StrategyBy Debra FleenorFebruary 28, 2025

Consumers want privacy. But they also want a seamless, personalized experience online. The latest IAB Consumer Privacy Report confirms this: people value a free and open internet, understand the role of advertising in keeping it free, and prefer relevant, personalized ads. At the same time, they want more transparency, control, and security over their data.…

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