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Metrics That Matter in Q2: Smarter Insights to Maximize Publisher Revenue

Revenue StrategyBy JoanieApril 8, 2025

Q2 typically brings stronger advertiser demand and higher CPMs, making it a key period for publishers to improve performance and test new strategies before the summer slowdown. It’s also the right time to move beyond surface-level metrics and focus on those that provide meaningful insight into revenue opportunities. Here’s a breakdown of the most important…

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