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  4. 28

Cookies Survive. The Smartest Strategies Don’t Depend on Them.

Industry UpdatesBy Adapex TeamApril 28, 2025

Google has announced it will not move forward with plans to deprecate third-party cookies in Chrome. After years of uncertainty, it’s tempting to think this changes everything. It doesn’t. At Adapex, we believe the path forward remains the same: prioritize your users, own your data, and build a strategy that doesn’t rely on unstable signals.…

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