Experienced ad tech executive to lead Adapex’s mission of delivering smarter ad monetization, stronger returns, and exceptional service. New York, NY – June 16, 2025 – Adapex, a leading partner in programmatic monetization and addressability, is pleased to announce the appointment of Raquel Rosenthal as its new Chief Executive Officer. A results-driven executive with over…
If you’ve noticed lower CPMs lately, you’re not alone and it’s not just your site. Q1 2025 saw a notable decline in programmatic performance across the board, with CPMs dropping about 17% YoY and 23% QoQ. While some dip is expected after Q4’s holiday surge, the size of this drop points to broader industry headwinds.…
Search was once one of the most reliable traffic sources for publishers. However, with the rollout of Google’s AI Overviews and the increasing dominance of generative tools like ChatGPT, that’s changing. Instead of directing users to your site, AI summarizes your content and displays it directly in the search results. This leads to increased visibility…
