Situation
Sweety High was dissatisfied with its advertising operations and felt as though it could be monetizing its inventory more efficiently. Sweety High is an entertainment site with a loyal Gen Z following and a highly engaged readership. With premium editorial and a top-tier influencer network, Sweety High knew its inventory was unique and valuable. They were also looking for better results from their video monetization efforts, and looking to improve fill and CPMs.
Solution
The Adapex team worked with Sweety High to optimize their page layouts to infinite scroll and to add additional ad units where it made sense with dynamic ads insertion. Adapex also implemented its custom header bidder wrapper technology, which works plug and play, even on the more complex layouts with infinite scroll. Implementing the wrapper allowed Sweety High to increase competition for its supply, set customized refresh features, and improve site performance with custom lazy loading. Adapex also implemented a fully loaded header bidding solution for their video monetization.
Sweety High wanted to focus on increasing its Revenue per Pageview (RPM) and Revenue per Session (RPS). The improved page layout was recommended to meet these goals specifically.
Results + Benefits
In the year that Sweety High and Adapex have worked together, Sweety High has seen impressive growth across the board, CPMs grew 30%, RPM grew 121%, and RPS increased by 165% year over year from October 2019-October 2020.
Website:
IAB Category:
IAB1 – Arts & Entertainment
Monthly Visits:
9,000,000
Category Rank:
94,000
The Figures
