Press Release
July 12, 2024
Adapex Announces Partnership with Jounce Media
The partnership ensures high-quality impressions, cost savings, performance, and scale for programmatic advertisers.
New York, July 2024 – Adapex Inc., the leading provider of monetization solutions for publishers, announces that it has partnered with Jounce Media, an industry leader in programmatic supply chain management, to validate and protect the quality of its exchange.
This partnership leverages Jounce’s MFA-detection technology and proprietary machine-learning models to exclude MFA publishers from all campaigns unless specifically chosen by an advertiser. Adapex’s proactive approach reflects our commitment to providing advertisers access to top-quality inventory.
According to the Association of National Advertisers, the open web programmatic market is worth $88B, with $10B spent on MFA sites, which drive clicks without real business value. Adapex ensures media dollars are allocated to high-quality inventory, verified by Jounce, to enhance the effectiveness of programmatic advertising.
“At Adapex, we are committed to maintaining the highest standards of inventory quality in the programmatic space,” shares Andrew Moskowitz, Chief Revenue Officer, Adapex. “Partnering with Jounce Media allows us to provide advertisers with premium, high-value inventory, avoiding the pitfalls of MFA sites. This collaboration underscores our dedication to delivering effective, efficient advertising solutions that drive real business results.”
Adapex provides performance-driven monetization strategies to publishers, harnessing a data-first approach for AI-powered decision-making and optimal growth. Supported by the technological expertise of its parent company Datrix, Adapex is at the forefront of AI-driven advertising solutions. Datrix’s collaboration with Nasdaq underscores its capability to transform raw data into actionable insights. Adapex’s technology enables advertisers to use precision targeting and predictive analytics to create highly effective campaigns.
About Adapex
Adapex, recognized by Deloitte as one of North America’s fastest-growing companies, featured in the Inc 5000, and Finacial Times Fastest Growing Companies, is a pioneering force in the ad tech industry. Adapex Inc. is committed to leading publishers into prosperity in the post-cookie landscape through advanced identity and data solutions. Our AI-enhanced technology serves internet publishers, advertisers, and video content owners. The company boasts a remarkable track record, consistently elevating clients’ programmatic revenues by double and triple digits.
About Jounce Media
Jounce Media is the industry leader in programmatic supply path optimization and is trusted by the world’s largest brands, agencies, media companies, and advertising technology platforms to enable high-efficiency programmatic trades. Through industry-leading research and fully transparent supply chain data, Jounce arms buyers and sellers with an information advantage to identify and avoid value-extracting RTB auctions. Learn more at jouncemedia.com.
