FOR IMMEDIATE RELEASE
NEW YORK, December 12, 2024 — Adapex, the leading monetization platform for publishers, has announced a strategic partnership with Quizzly.ai, a patented contextual quiz platform revolutionizing audience engagement for publishers and brands. This collaboration is designed to amplify audience engagement and revenue, empowering publishers with innovative tools that unlock actionable insights, optimize content, and enhance advertising strategies for maximum results.
Adapex is committed to empowering publishers with the tools, technology, and expertise needed to thrive in today’s dynamic digital landscape. Through the integration of Quizzly.ai’s AI-driven contextual platform, Adapex offers a seamless, scalable solution that enables its publishers to harness the power of first-party data and gain deeper insights into their audience.
This partnership combines advanced technology and proven monetization strategies to equip publishers with innovative solutions that enhance targeting precision, optimize revenue opportunities, and future-proof their businesses against industry challenges.
“In today’s evolving digital landscape, publishers need innovative tools to unlock the full potential of their first-party data,” said Andrew Moskowitz, CRO of Adapex. “Our partnership with Quizzly.ai combines their advanced AI technology with Adapex’s proven monetization strategies, offering publishers a game-changing solution to boost efficiency and deliver measurable results. Together, we’re raising the bar for what publishers can achieve in audience engagement and revenue growth.”
Meeting the Industry’s Growing Demand for First-Party Data Solutions
As the digital ecosystem shifts toward privacy-first solutions, the ability to collect and activate first-party data has become essential for personalized marketing and targeted advertising. Publishers, in particular, need deeper audience insights and innovative ways to optimize monetization strategies to maximize revenue. Adapex and Quizzly.ai are leading the charge, providing automation and data activation solutions that address these evolving needs.
“Partnering with Adapex allows us to bring our cutting-edge AI-powered platform to a wider network of publishers,” said Ravi Mittal, Founder and CEO of Quizzly.ai. “By working together, we deliver an unparalleled combination of automation, efficiency, and innovation that empowers publishers to thrive in an increasingly competitive market. This partnership highlights how engagement and monetization can work hand in hand to drive publisher success.”
About Adapex
Adapex is the leading monetization platform for publishers, specializing in optimizing all programmatic channels—including display, video, native, AMP, in-app, CTV, and direct deals. Adapex combines advanced technology and proven strategies to deliver exceptional results, helping publishers maximize revenue across all formats and environments.
Adapex’s data and identity solutions are proven to drive measurable success, including significant RPM uplifts on Safari and other cookieless browsers. Our AI-enhanced first-party data and targeting capabilities enable publishers to thrive in a privacy-first ecosystem, delivering next-generation addressability and unlocking new revenue potential.
About Quizzly.ai
Quizzly.ai is a patented quiz platform designed to revolutionize audience engagement for publishers and brands. By leveraging AI-driven insights, Quizzly.ai creates contextual quizzes that drive deeper engagement and unlock new revenue opportunities. Seamlessly integrating with ad servers like GAM, Quizzly.ai is easy to implement, scalable, and customizable, enabling publishers of all sizes to maximize their potential.
