Experienced ad tech executive to lead Adapex’s mission of delivering smarter ad monetization, stronger returns, and exceptional service.
New York, NY – June 16, 2025 – Adapex, a leading partner in programmatic monetization and addressability, is pleased to announce the appointment of Raquel Rosenthal as its new Chief Executive Officer. A results-driven executive with over twenty years of experience in ad tech and digital media, Rosenthal brings extensive expertise in programmatic strategy, data activation, and leading high-performing teams to drive sustainable business growth.
Most recently Chairperson and Executive Advisor at Digilant, Rosenthal is known for scaling successful ad tech businesses and delivering measurable value across the ecosystem. Her proven track record and deep understanding of the programmatic landscape make her ideally suited to lead Adapex into its next phase of growth and innovation.
At Adapex, she will focus on expanding strategic partnerships, enhancing product performance and client services, and accelerating innovation to drive even stronger outcomes for publishers.
Adapex enables publishers to drive increased revenue, broaden demand access, and gain real-time business intelligence. With Rosenthal at the helm, the company will accelerate innovation across its M4 Tech Suite™, including its proprietary Merlin wrapper, AI-powered optimization engine, and identity and data activation platform.
“Adapex is uniquely positioned to lead the next chapter of ad monetization,” said Rosenthal. “With a strong foundation in technology and client service, we’re poised to deliver even greater impact for our clients. I’m excited to accelerate product innovation and expand our customer-centric solutions.”
Join us as we embark on this exciting next chapter. Follow Adapex on LinkedIn for the latest updates on our innovations and leadership under Raquel Rosenthal. To learn more about how Adapex can help maximize your ad revenue, reach out to us at info@adapex.io.
About Adapex
Adapex is a full-service programmatic monetization partner trusted by hundreds of U.S. publishers. The company helps partners maximize revenue through advanced technology, expert service, and a performance-driven strategy. As part of the Datrix Group, Adapex integrates world-class AI to deliver more innovative solutions and stronger returns. Its M4 Tech Suite™ provides the tools and insights needed to drive sustainable growth. Adapex is a Google Certified Publishing Partner and the 2024 AdExchanger Award winner for Best Publisher-Focused Ad-Ops Team.
