Assessing the Viability of First-party Data

By Debra Fleenor

September 17, 2021

Adapex President Debra Fleenor is featured in betanews with her insights into first-party data.

Assessing the viability of first-party data

Blog Categories

Featured posts

Adapex Wins AdExchanger Award for Best Account Support by a Technology Company

Industry UpdatesSeptember 27, 2024

Q1 Playbook for Publishers: Tactics to Optimize Revenue in a Slow Season

Revenue StrategyDecember 6, 2024

User Consent on Chrome: How to Prepare Your Monetization Strategy

Blog Posts, Revenue StrategyNovember 11, 2024

Prebid Summit: Future-Proofing the Open Web

Industry UpdatesOctober 21, 2024

Unleash Your Q4 Potential: Smart Strategies to Capture High Ad Spend

Revenue StrategyOctober 9, 2024

Understanding Google’s Helpful Content Update (HCU) and Its Impact on Publishers

Industry Updates, Revenue StrategySeptember 27, 2024

Understanding Seasonality: Why CPMs Dip in June and July

Revenue Strategy, TechnologySeptember 3, 2024

Adapex Shortlisted for the AdExchanger Awards and Digiday Technology Awards

Industry UpdatesSeptember 3, 2024

Stabbing in the Dark: Why Third-Party Cookies Can’t Save You in an Untargetable Ad Market

Revenue Strategy, TechnologyJuly 30, 2024

Adapex Announces Partnership with Jounce Media

Industry Updates, Revenue StrategyJuly 20, 2024

The Future of Targeted Advertising: Overcoming the Addressability Gap

Revenue Strategy, TechnologyJuly 18, 2024

From Cookies to Contextual: Pioneering New Pathways in Digital Advertising

Revenue Strategy, TechnologyJuly 17, 2024

Understanding Google’s Helpful Content Update (HCU) and Its Impact on Publishers

September 27, 2024

Understanding Seasonality: Why CPMs Dip in June and July

September 3, 2024

Adapex Shortlisted for the AdExchanger Awards and Digiday Technology Awards

September 3, 2024

Stabbing in the Dark: Why Third-Party Cookies Can’t Save You in an Untargetable Ad Market

July 30, 2024

Adapex Announces Partnership with Jounce Media

July 20, 2024

The Future of Targeted Advertising: Overcoming the Addressability Gap

July 18, 2024

From Cookies to Contextual: Pioneering New Pathways in Digital Advertising

July 17, 2024

Assessing the Viability of First-party Data

By Debra Fleenor

September 17, 2021

Blog Categories

Featured posts

Adapex Wins AdExchanger Award for Best Account Support by a Technology Company

Q1 Playbook for Publishers: Tactics to Optimize Revenue in a Slow Season

User Consent on Chrome: How to Prepare Your Monetization Strategy

Prebid Summit: Future-Proofing the Open Web

Unleash Your Q4 Potential: Smart Strategies to Capture High Ad Spend

Understanding Google’s Helpful Content Update (HCU) and Its Impact on Publishers

Understanding Seasonality: Why CPMs Dip in June and July

Adapex Shortlisted for the AdExchanger Awards and Digiday Technology Awards

Adapex Announces Partnership with Jounce Media

The Future of Targeted Advertising: Overcoming the Addressability Gap

Recent posts

Other articles recommended for you

Adapex Wins AdExchanger Award for Best Account Support by a Technology Company

Q1 Playbook for Publishers: Tactics to Optimize Revenue in a Slow Season

User Consent on Chrome: How to Prepare Your Monetization Strategy

Prebid Summit: Future-Proofing the Open Web

Unleash Your Q4 Potential: Smart Strategies to Capture High Ad Spend

Understanding Google’s Helpful Content Update (HCU) and Its Impact on Publishers

Understanding Seasonality: Why CPMs Dip in June and July

Adapex Shortlisted for the AdExchanger Awards and Digiday Technology Awards

Adapex Announces Partnership with Jounce Media

The Future of Targeted Advertising: Overcoming the Addressability Gap

Join the Adapex community to receive future posts, offers, guides and more

Menu