Google has confirmed that they are shifting to an opt-in model for third-party cookies on Chrome, meaning users will soon need to actively consent to tracking. Consequently, this significant change presents a new challenge for publishers, reshaping how they gather and leverage user data for monetization. Moreover, as Chrome’s update rolls out, those heavily reliant…
As Q4 approaches, it’s time to gear up for the busiest and most lucrative season of the year. Holiday spending is just around the corner, and publishers need to optimize their sites, maximize ad revenue, and seize every opportunity. Here are some key tips from the Adapex Client Success team to help you make the…
Google’s Helpful Content Update (HCU) is designed to improve user experience by prioritizing valuable content in search results. If a site provides high-quality content, it will be more visible in search rankings. This update aims to enhance user experience by prioritizing content that is not only relevant but truly valuable to users, thus reshaping the…
You might notice a dip in CPMs during June and July. While it can be concerning, this seasonality decline is a well-established industry trend. Here’s why it happens and what to expect later in the year. The Summer Slowdown: Consumer Behavior: During summer, people are often on vacation or spending less time online, leading advertisers…
Press Release July 12, 2024 Adapex Announces Partnership with Jounce Media The partnership ensures high-quality impressions, cost savings, performance, and scale for programmatic advertisers. New York, July 2024 – Adapex Inc., the leading provider of monetization solutions for publishers, announces that it has partnered with Jounce Media, an industry leader in programmatic supply chain management,…
Reaching the right audience with targeted marketing messages has become a major hurdle for brands navigating the digital landscape. Gone are the days of relying solely on third-party cookies to identify potential customers. With a growing emphasis on consumer privacy, marketers now face a significant challenge: how to effectively reach and engage their target audience…
Navigating first-party data technologies is essential for publishers aiming to elevate their data strategies and future-proof their businesses. This guide dissects platforms like Customer Data Platforms (CDPs) and Universal IDs, offering clarity and actionable insights to enhance your publishing endeavors. First-Party Data: The Publisher’s Goldmine First-party data is the cornerstone of publisher success in the…
As data regulation and consumer awareness increase, businesses must prioritize data privacy and consent choices. General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) require organizations to obtain explicit user consent. In order to manage user consent effectively, publishers need consent management platforms (CMPs). These platforms track and manage user consent, allowing users…
Slow site loading is an issue for online publishers, and every second of delay can result in a significant loss of revenue and user engagement. One of the main culprits is the traditional method of programmatic advertising, where ads are loaded sequentially, causing the website to load at a slower pace. However, hybrid header bidding…
The economic landscape of 2023 is proving to be a challenging one for businesses, with many facing uncertainty due to a variety of factors. One of the biggest pain points for publishers is the Q1 ad spend drop, which is driven by a decrease in ad demand and spending. Additionally, the general economic climate is…
