Why Seller-Defined Audiences Are the Talk of IAB ALM

By Debra Fleenor

January 23, 2023

Adapex’s Debra Fleenor shares in Grit Daily why Seller Defined Audiences are making sense for Publishers, SSPs, and Advertisers. (featured image from Grit Daily News.)

Why Seller-Defined Audiences Are the Talk of IAB ALM

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Why Seller-Defined Audiences Are the Talk of IAB ALM

By Debra Fleenor

January 23, 2023

Blog Categories

Featured posts

Adapex Wins AdExchanger Award for Best Account Support by a Technology Company

User Consent on Chrome: How to Prepare Your Monetization Strategy

Prebid Summit: Future-Proofing the Open Web

Unleash Your Q4 Potential: Smart Strategies to Capture High Ad Spend

Understanding Google’s Helpful Content Update (HCU) and Its Impact on Publishers

Understanding Seasonality: Why CPMs Dip in June and July

Adapex Shortlisted for the AdExchanger Awards and Digiday Technology Awards

Adapex Announces Partnership with Jounce Media

The Future of Targeted Advertising: Overcoming the Addressability Gap

Adapex’s Doina Josan Named Digiday Future Leader Award Winner

Recent posts

Adapex Wins AdExchanger Award for Best Account Support by a Technology Company

User Consent on Chrome: How to Prepare Your Monetization Strategy

Prebid Summit: Future-Proofing the Open Web

Unleash Your Q4 Potential: Smart Strategies to Capture High Ad Spend

Understanding Google’s Helpful Content Update (HCU) and Its Impact on Publishers

Understanding Seasonality: Why CPMs Dip in June and July

Adapex Shortlisted for the AdExchanger Awards and Digiday Technology Awards

Adapex Announces Partnership with Jounce Media

The Future of Targeted Advertising: Overcoming the Addressability Gap

Adapex’s Doina Josan Named Digiday Future Leader Award Winner

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Why Seller-Defined Audiences Are the Talk of IAB ALM

January 23, 2023

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