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Blog: Revenue Strategy

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Header Bidding Has Evolved—Has Your Setup?

Metrics That Matter in Q2: Smarter Insights to Maximize Publisher Revenue

The Evolving Data Landscape: AI Integration and Privacy Challenges

Adapex Data Refinery: Revolutionizing Publisher Revenue in a Privacy-First Era

Balancing Privacy & Personalization for Consumers

February 28, 2025

How AI is Reshaping Search – What It Means for Publishers

February 18, 2025

10 Reasons Curated Deals Outperform Open Exchanges

January 24, 2025

Why January Feels Slow

January 5, 2025

Adapex 2025: Resolutions That Deliver

December 30, 2024

Adapex & Quizzly Partner to Amplify Audience Engagement and Revenue

December 12, 2024

Q1 Playbook for Publishers: Tactics to Optimize Revenue in a Slow Season

December 6, 2024

User Consent on Chrome: How to Prepare Your Monetization Strategy

November 11, 2024

Unleash Your Q4 Potential: Smart Strategies to Capture High Ad Spend

October 9, 2024

Understanding Google’s Helpful Content Update (HCU) and Its Impact on Publishers

September 27, 2024

Understanding Seasonality: Why CPMs Dip in June and July

September 3, 2024

Stabbing in the Dark: Why Third-Party Cookies Can’t Save You in an Untargetable Ad Market

Adapex Announces Partnership with Jounce Media

The Future of Targeted Advertising: Overcoming the Addressability Gap

From Cookies to Contextual: Pioneering New Pathways in Digital Advertising

Data Collaboration

Data Collaboration: The Cornerstone of Advertising in a Privacy-First World

Digital Communication

Unlocking the Power of Data: Beyond Emails and IDs

Google Search

Surviving Google’s SGE Revolution: Strategic Insights for Publishers

Planet Earth from space

Exploring First-Party Data Technologies: A Guide for Publishers

Dashboard with charts and graphs

Transforming Digital Advertising: Maximizing Revenue with Adapex’s AI-Powered Data Refinery