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Blog: Revenue Strategy

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Header Bidding Has Evolved—Has Your Setup?

April 22, 2025
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Metrics That Matter in Q2: Smarter Insights to Maximize Publisher Revenue

April 8, 2025
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The Evolving Data Landscape: AI Integration and Privacy Challenges

April 4, 2025
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Adapex Data Refinery: Revolutionizing Publisher Revenue in a Privacy-First Era

March 10, 2025
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Balancing Privacy & Personalization for Consumers

February 28, 2025
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How AI is Reshaping Search – What It Means for Publishers

February 18, 2025
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10 Reasons Curated Deals Outperform Open Exchanges

January 24, 2025
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Why January Feels Slow

January 5, 2025
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Adapex 2025: Resolutions That Deliver

December 30, 2024
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Adapex & Quizzly Partner to Amplify Audience Engagement and Revenue

December 12, 2024
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Q1 Playbook for Publishers: Tactics to Optimize Revenue in a Slow Season

December 6, 2024
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User Consent on Chrome: How to Prepare Your Monetization Strategy

November 11, 2024
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Unleash Your Q4 Potential: Smart Strategies to Capture High Ad Spend

October 9, 2024
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Understanding Google’s Helpful Content Update (HCU) and Its Impact on Publishers

September 27, 2024
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Understanding Seasonality: Why CPMs Dip in June and July

September 3, 2024
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Stabbing in the Dark: Why Third-Party Cookies Can’t Save You in an Untargetable Ad Market

July 30, 2024
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Adapex Announces Partnership with Jounce Media

July 20, 2024
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The Future of Targeted Advertising: Overcoming the Addressability Gap

July 18, 2024
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From Cookies to Contextual: Pioneering New Pathways in Digital Advertising

July 17, 2024
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Data Collaboration

Data Collaboration: The Cornerstone of Advertising in a Privacy-First World

June 17, 2024
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Digital Communication

Unlocking the Power of Data: Beyond Emails and IDs

June 3, 2024
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Google Search

Surviving Google’s SGE Revolution: Strategic Insights for Publishers

May 28, 2024
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Planet Earth from space

Exploring First-Party Data Technologies: A Guide for Publishers

May 16, 2024
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Dashboard with charts and graphs

Transforming Digital Advertising: Maximizing Revenue with Adapex’s AI-Powered Data Refinery

April 29, 2024
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