Proprietary & first-to-market unified analytics platform, collecting and normalizing data from various demand and analytics sources in a single, transparent dashboard.
Audience addressability is key to enabling advertisers to target their campaigns. Through Magnify, publishers are automatically connected to the leading identity solution providers, thereby attracting premium campaigns and higher CPMs.
Adapex has partnered with the leading identity solution providers including Liveramp, ID5, UID 2.0, Criteo, Britepool and more.
No need for contracts, paperwork, or tech action. We have taken care of it all for you already.
On addressable traffic we are seeing CPMs of 60+% across all sites.
We’ve been measuring the uplifts in performance metrics for our clients’ sites since the adoption of our m4 Tech Suite™ and all have reported 11-500% lifts in RPS and CPM ranging from 42%-175%. The results for our new clients particularly stand out, whether they were previously managing adops on their own or worked with a competitor.