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The Evolving Data Landscape: AI Integration and Privacy Challenges

Adapex Data Refinery: Revolutionizing Publisher Revenue in a Privacy-First Era

Adapex 2025: Resolutions That Deliver

December 30, 2024

Q1 Playbook for Publishers: Tactics to Optimize Revenue in a Slow Season

December 6, 2024

User Consent on Chrome: How to Prepare Your Monetization Strategy

November 11, 2024

Prebid Summit: Future-Proofing the Open Web

October 21, 2024

Unleash Your Q4 Potential: Smart Strategies to Capture High Ad Spend

October 9, 2024

Understanding Seasonality: Why CPMs Dip in June and July

September 3, 2024

The Future of Targeted Advertising: Overcoming the Addressability Gap

Debra Fleenor, Adapex President and Founder, Honored as Tech Trailblazer

Cookie and crumbs

Navigating the Cookieless Now: Adapex’s Perspective on Google’s Delay

Person on laptop

Why First-Party Data is Taking Center Stage

Publishers Need to Reclaim Their Share of Ad Dollars

Publishers Are Having A Moment – If Only They’ll Take It

Person writing on a white board

Seller Defined Audiences: The Future of Targeted Ads

February 1, 2023

Why Seller-Defined Audiences Are the Talk of IAB ALM

January 23, 2023

Adapex Grows Publisher Services with Addition of Lindsey Colferai

data privacy

The Impact of Data Privacy For Big Tech Is Not As Straightforward As It Seems

iab alm

IAB ALM 2022: What Lies Ahead for an Ad Supported Internet

February 15, 2022

Google’s Topics shows the ad industry needs a better case for targeting

February 3, 2022

identity solutions

Adapex Activates Universal ID From ID5