After the holiday rush, January brings a natural slowdown. Advertisers have wrapped up their big Q4 campaigns, and many are recalibrating budgets and strategies for the new year. Meanwhile, consumers are taking a break from heavy spending, resulting in fewer high-demand campaigns. This seasonal downswing is normal and affects the entire industry.
The good news? While Q1 starts slow, demand typically picks up by the end of the quarter, and there are steps you can take to ease the impact and prepare for a strong rebound. For our publisher partners, Adapex offers seamless access to additional products and solutions that can help boost your revenue.
What Publishers Can Do in January
- Maximize Your Data with Data Refinery
Leverage first-party data to demonstrate your audience’s value to advertisers and attract premium campaigns. - Test Identity Solutions with Data Refinery
Adopt multiple IDs to improve addressability and secure demand from cookieless campaigns. - Optimize Ad Layouts with Browsi
Use tools like Browsi to analyze and improve your ad placements in real time, boosting viewability and revenue. - Enhance Engagement with Quizzly
Engage users with Quizzly to gather valuable audience insights and turn them into monetizable data. - Audit and Optimize Your Site
Update ads.txt, improve core web vitals, and ensure your site performs well on mobile to attract more demand. - Align Content with Seasonal Trends
Focus on January themes like fitness, self-improvement, and budgeting to bring in relevant traffic and campaigns. - Be Flexible with Pricing
Adjust floors and frequency caps temporarily to maintain fill rates and stabilize revenue flow. - Partner for Success
Collaborate with an adops team to navigate market shifts, implement identity solutions, and uncover new revenue opportunities.
January might be a slower month, but it’s also the perfect time to optimize and strategize. If you’re looking for guidance on weathering the downturn and setting up for success, we’re here to help.
