Why Seller-Defined Audiences Are the Talk of IAB ALM

By Debra Fleenor

January 23, 2023

Adapex’s Debra Fleenor shares in Grit Daily why Seller Defined Audiences are making sense for Publishers, SSPs, and Advertisers. (featured image from Grit Daily News.)

Why Seller-Defined Audiences Are the Talk of IAB ALM

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Why Seller-Defined Audiences Are the Talk of IAB ALM

By Debra Fleenor

January 23, 2023

Blog Categories

Featured posts

IAB ALM 2025 Recap: AI, Innovation & The Future of Digital Advertising

Why January Feels Slow

Adapex 2025: Resolutions That Deliver

Adapex & Quizzly Partner to Amplify Audience Engagement and Revenue

Q1 Playbook for Publishers: Tactics to Optimize Revenue in a Slow Season

User Consent on Chrome: How to Prepare Your Monetization Strategy

Prebid Summit: Future-Proofing the Open Web

Unleash Your Q4 Potential: Smart Strategies to Capture High Ad Spend

Adapex Wins AdExchanger Award for Best Account Support by a Technology Company

Understanding Google’s Helpful Content Update (HCU) and Its Impact on Publishers

Understanding Seasonality: Why CPMs Dip in June and July

Recent posts

IAB ALM 2025 Recap: AI, Innovation & The Future of Digital Advertising

Why January Feels Slow

Adapex 2025: Resolutions That Deliver

Adapex & Quizzly Partner to Amplify Audience Engagement and Revenue

Q1 Playbook for Publishers: Tactics to Optimize Revenue in a Slow Season

User Consent on Chrome: How to Prepare Your Monetization Strategy

Prebid Summit: Future-Proofing the Open Web

Unleash Your Q4 Potential: Smart Strategies to Capture High Ad Spend

Adapex Wins AdExchanger Award for Best Account Support by a Technology Company

Understanding Google’s Helpful Content Update (HCU) and Its Impact on Publishers

Understanding Seasonality: Why CPMs Dip in June and July

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Why Seller-Defined Audiences Are the Talk of IAB ALM

January 23, 2023

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