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viewability

Viewability: What is it and Why Care?

Industry Updates, Revenue Strategy, TechnologyBy Adapex TeamFebruary 28, 2019Leave a comment

Viewability: What is it and Why Care? What is Viewability? Viewability is a metric used in digital advertising to track impressions that are actually seen or viewed by users.   It is widely accepted that an ad is considered viewable if 50% of the ad’s pixels are in view for 1 second for display or 2…

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