What is CPM Seasonality? Advertising campaigns are planned quarterly, with the greatest spend planned around when consumers are also spending. Basically this boils down to Q4, with inflated holiday budgets, delivering highest demand and CPMs, and Q1 bringing the leanest. But there are plenty of ups and downs and opportunities throughout the year that publishers…
Great insight from our friends at AdExchanger. https://adexchanger.com/data-driven-thinking/consent-not-data-is-the-new-oil/ Adapex is always here to help in any way we can. Reach out and we can help you navigate the pending changes to data regulation and digital privacy.
Last April, IAB Tech Lab released two new technical specs intended to increase trust in the supply chain, specifically on the supply side. With transparency being the latest programmatic buzzword, here are new tools aimed at bringing more transparency to the buying process. Like ads.txt for the Buy Side Having released the fraud tools ads.txt and…
The latest from IAB/IAB Tech Lab on a compliance framework for CCPA. https://adexchanger.com/privacy/the-iab-iab-tech-lab-publish-a-compliance-framework-for-ccpa-and-public-comments-are-open/ Adapex is always here to help in any way we can. Reach out and we can help you navigate the pending changes to data regulation and digital privacy.
A great piece from AdExchanger with the latest advice on prepping for “the death of the cookie”. Some Unsolicited Advice For Surviving the “Cookiepocolypse” Adapex is always here to help in any way we can. Reach out and we can help you navigate the pending changes to data regulation and digital privacy.
Last week in New York, Adweek hosted their annual conference to address some of the hot topics on the mind of marketers and agencies. One area of discussion was Digital Privacy and how to navigate this in an age of new regulation and uncertainty. What do we know about Privacy Regulation as 2019 draws to…
https://adexchanger.com/privacy/will-most-consumers-opt-out-of-data-collection-under-ccpa/?mkt_tok=eyJpIjoiTldFNVpqQTVPRGczTm1SayIsInQiOiJ0WGl5STlvOXZtUUVzUUR4cWplcXJGSTI4NmMwTktlRkNRcnZCbGhmQmc5VCtJQlwvUWtMQW03WW9HT0lmT1YxVUR4Y3lRWEJBcUhvZjRuQ01IRkdlMWFCQm5WUWxDNWJSOUl5K1FmbzRsNGRtSTlEV25IQ3kwQiszT09SbmRFNFIifQ%3D%3D#close-olyticsmodal Adapex is always here to discuss what is best for your business! Contact us!
Here is a valuable guide from AdExchanger to the privacy laws by state. https://adexchanger.com/privacy/california-isnt-the-only-state-getting-busy-with-new-privacy-laws/ Adapex is always here to help. Contact us and we’ll make sure you’re compliant and ready to take advantage of the benefits of having your data privacy regulation buttoned up!
There are just a few months to go before the California Consumer Privacy Act (CCPA) goes into enforcement. Though many parameters are still not finalized, publishers should be aware and prepared for upcoming changes to consumer privacy regulation across the board. While privacy laws will vary by state, company size, complexity, enforcement and opt-in data…
Mixed Reviews from Publisher’s on AMP…what’s the real deal? What is AMP? AMP (Accelerated Mobile Pages) is an open-source library that provides a straightforward way to create web pages that load nearly instantaneously for users. In theory, AMP builds on your existing framework and lends flexibility and customization to all layouts and functions. Benefits of …
It’s official, Google has begun its migration to first-price auction. They will make the move in phases, and by the end of July, all AdX inventory will be first-price, and the programmatic landscape will have made a major shift. Google’s First-Price Auction is On! From First to Second For years, the RTB arena has been…
Great news for our publishers from our friends at AdExchanger: Digital ads in the United States accounted for more than $107 billion last year, the first year digital advertising eclipsed $100 billion after totaling $88 billion in 2017, according to the IAB’s annual Internet Advertising Revenue Report. It was a strong year for digital media,…
5 Tips for Improving Ad Performance and Ad Placement Are banner ads still effective? When banner ads were first introduced in 1994, they garnered remarkable 44% CTRs, and gave birth to the digital advertising landscape as we know it. Since then, this landscape has evolved and changed significantly. While banner ad impressions have seen great…
Viewability: What is it and Why Care? What is Viewability? Viewability is a metric used in digital advertising to track impressions that are actually seen or viewed by users. It is widely accepted that an ad is considered viewable if 50% of the ad’s pixels are in view for 1 second for display or 2…
