Inquisitr.com Consolidates Ad Operations with AdApex….Results in Direct Increase in Revenue

CASE STUDY Situation Two years ago, Dominick Miserandino became CEO of Inquisitr, a US news site that focuses on lifestyle stories. Immediately he realized the ad operations structure and minimalistic technology caused issues with revenue and needed to be changed. “I realized we needed a structure and a fixed workflow [with ad ops],” said Dominick.…